We are looking to work with students to identify new opportunities to achieve our business goals. This is mainly with focus on marketing and PR to position Petra Mayer & Associates Consulting Inc. in the market as an expert and generate high value leads.

The project scope can include some or all of the following activities in the area of PR and Communications:

Public Relations

• Press release(s) describing your business, recent success stories, notable events
• Copywriting and editing for print or digital media
• One or more news articles or quotes describing your organization’s activities
• Develop a press kit
• Identify suitable media outlets
• Complete press/media clippings file
• Sample user testimonials or customer stories

Communications Digital/Social Media

• Create a Social Media Strategy
• Develop a Social Media plan and schedule
• Update social media platforms
• Increased engagement/followers for appropriate platforms
• Current competitor analysis of social/digital presence
• Social media campaign for implementation (continued implementation)
• Content development (blog posts, social media articles and posts, lead magnet)
• Increased website usage/positive user experience ratings

The student(s) are to develop a scope document and implementation plan and set up an agency-like structure with regular "client" communication through regular virtual meetings.