Design a new marketing strategy for e-commerce platform

Students should look at how the company is communicated to the target audience and how effective the current marketing strategy is.

Mobile UI / UX Design & Prototype

Our company would like to improve the design of our current website and upcoming mobile application. We would like a group of students to improve usability of our current website and create a prototype for our future app. This will involve: Conducting background research on our existing web application for the product. Identifying key areas of our current website and what areas of focus might return the best results in a redesign. Learning and using various software design tools. We currently use Figma. Improving on existing designs by using our platform and finding areas for improvement, developing high fidelity designs + prototype, and testing new designs with users

Podcast Production

Podcasting is a rapidly growing content medium, with a highly localized consumership. Working with students, we would like to take advantage of the trend and create a season of our own podcast. We would like for students to deliver a 5-episode podcast series, based on our outcome objectives. Students will get the chance to interview successful leaders, get trained to ask insightful questions and use their digital media skills to edit and publish the podcast on behalf of Illuminate.

Newsletter Development and Publishing

We are looking for a student to help develop and distribute a newsletter that supports our organizations' cause. We think this project will include: Creating a weekly newsletter with helpful information so readers feel inspired Creating and soliciting materials to be published. Determining the features of a publication. Setting and enforcing deadlines. Making a final determination about what will be published in an issue. Coordinating frequency of publication. Overseeing all operations of a publication. Working with alumni to write meaningful stories and sharing them