Marketing Strategy is the capstone course for Marketing majors who are soon to graduate with a Business Administration Diploma. In their final term, students aim to apply their foundations in marketing analysis and planning by working hands-on with real-life clients. They will develop a marketing plan for their clients to help them engage with their audiences and boost their businesses

Looking to elevate your organization, and bring it to the next level? Bring on learners from Red River College to be your learner-consultants, in a project-based experience. Learners will work on one main project over the experience of the semester, connecting with you as needed with virtual communication tools. Learners in this program/experience are capable of applying digital technology to advanced manufacturing and mechatronics challenges.

Looking to elevate your organization, and bring it to the next level? Bring on learners from Red River College to be your learner-consultants, in a project-based experience. Learners will work on one main project over the experience of the semester, connecting with you as needed with virtual communication tools. Learners in this program/experience will: 1. Describe the key concepts and processes used in the study of consumer behavior to explain why consumers make purchases.   2. Identify key ethical and social responsibility issues associated with marketing that impacts consumer behaviour.   3. Determine the factors that influence the spread of a new idea.   4. Explain how diffusion of innovation manifests itself in different ways in various cultures.   5. Analyze current trends in consumer behaviour.   6. Apply current trends in consumer behaviour to the marketing of a product or service.   7. Evaluate the effectiveness of marketing programs and their attempts to influence consumer behaviour.   8. Construct profiles of target market segments to identify which consumer groups are most likely to purchase a product.   9. Formulate effective marketing strategies to influence consumer decision-making.   10. Create a project to assess the consumer decision-making process.

The ACE Project Space is an interactive workspace where students, entrepreneurs, non-profit organizations and corporations collaborate to bring unique ideas to life. With the guidance of experienced staff and faculty, students of the Business Information Technology, Business Technology Management and Information Security programs work with industry clients to create prototypes, products and services that can be introduced to the market. ACE Project Space - Industry Project Demonstration of skills acquired in the student’s respective program of application development, data science, security, and IT Operations Project Dates Each employer will post 2 projects in the experience. These have set start and end dates: Project 1: January 20 - 31, 2025 Project 2: February 5 - 19, 2025 Phases and Activities Initiation Project kickoff and upskilling Requirements gathering Project Charter Proof of concept technical solution Design Infrastructure set up Initial development of basic components Wireframing Determine database structure or data models Initial security evaluation Develop & Test UX testing Feature development Feature testing  Data labeling  Model training Vulnerability assessment Solution Launch & Transition Technical manual User manual Code handoff Solution presentation Skills development Depending on the program of study a number of potential skills are developed Coding a comprehensive business solution based on client requirements Creating and training data models for predictive analytics Assessing application vulnerabilities and suggesting mitigation Creating business documentation outlining the requirements of a technical solution Communicating with a client regarding the progress of the technical solution Facilitating meetings with clients Performing analysis on client needs and designing a technical solution

This experience focuses on two separate groups equipping learners with the skills to develop comprehensive marketing plans and financial plans for businesses. Learners will leverage their understanding of business dynamics , cultural considerations, and market analysis to create actionable strategies and solid financial plans and projections. By collaborating with local enterprises, learners will gain practical insights into the complexities of business enterprises in a Canadian environment

Marketing Strategy is the capstone course for Marketing majors who are soon to graduate with a Business Administration Diploma. In their final term, students aim to apply their foundations in marketing analysis and planning by working hands-on with real-life clients. They will develop a marketing plan for their clients to help them engage with their audiences and boost their businesses

Looking to elevate your organization, and bring it to the next level? Bring on learners from Red River College to be your learner-consultants, in a project-based experience. Learners will work on one main project over the experience of the semester, connecting with you as needed with virtual communication tools. Learners in this program/experience are capable of applying digital technology to advanced manufacturing and mechatronics challenges.

This experience is designed for learners who are going through the Advanced Sales Communication course, equipping them with skills in persuasive sales presentations, effective meeting facilitation, and formal business proposal writing. Learners will apply their knowledge of negotiation strategies, cultural diversity competencies, and non-verbal communication to real-world projects. This experience aims to bridge classroom learning with practical applications, preparing learners to engage with industry professionals and contribute to sales and marketing initiatives.

DO YOU HAVE A TECHNOLOGY BUSINESS CHALLENGE YOU ARE TRYING TO SOLVE? Sprint to Innovate powered by Canada Life brings together students of various disciplines (technology, business, entrepreneurship, etc) from Manitoba post-secondary institutions to learn about innovation, and collaborate in a fun and exciting challenge to build a minimum viable prototype for you in just two days (the weekend of January 31 to February 2, 2025). Sprint to Innovate is about learning innovation, being innovative, building deeper relationships, problem-solving and developing solutions to real business challenges. We know that employers are looking for employees to be innovative, and this event will allow students the opportunity to nurture their inner innovation and help your organization in the process. Industry and Students can learn more www.rrc.ca/sprint

The ACE Project Space is an interactive workspace where students, entrepreneurs, non-profit organizations and corporations collaborate to bring unique ideas to life. With the guidance of experienced staff and faculty, students of the Business Information Technology, Business Technology Management and Information Security programs work with industry clients to create prototypes, products and services that can be introduced to the market. ACE Project Space - Industry Project Demonstration of skills acquired in the student’s respective program of application development, data science, security, and IT Operations Phases and Activities Initiation Project kickoff and upskilling Requirements gathering Project Charter Proof of concept technical solution Design Infrastructure set up Initial development of basic components Wireframing Determine database structure or data models Initial security evaluation Develop & Test UX testing Feature development Feature testing  Data labeling  Model training Vulnerability assessment Solution Launch & Transition Technical manual User manual Code handoff Solution presentation Skills development Depending on the program of study a number of potential skills are developed Coding a comprehensive business solution based on client requirements Creating and training data models for predictive analytics Assessing application vulnerabilities and suggesting mitigation Creating business documentation outlining the requirements of a technical solution Communicating with a client regarding the progress of the technical solution Facilitating meetings with clients Performing analysis on client needs and designing a technical solution

First year, second term Business Administration students will work in teams to generate actionable and relevant consumer insights and branding for your organization.

The ACE Project Space is an interactive workspace where students, entrepreneurs, non-profit organizations and corporations collaborate to bring unique ideas to life. With the guidance of experienced staff and faculty, students of the Business Information Technology, Business Technology Management and Information Security programs work with industry clients to create prototypes, products and services that can be introduced to the market. ACE Project Space - Industry Project Demonstration of skills acquired in the student’s respective program of application development, data science, security, and IT Operations Phases and Activities Initiation Project kickoff and upskilling Requirements gathering Project Charter Proof of concept technical solution Design Infrastructure set up Initial development of basic components Wireframing Determine database structure or data models Initial security evaluation Develop & Test UX testing Feature development Feature testing  Data labeling  Model training Vulnerability assessment Solution Launch & Transition Technical manual User manual Code handoff Solution presentation Skills development Depending on the program of study a number of potential skills are developed Coding a comprehensive business solution based on client requirements Creating and training data models for predictive analytics Assessing application vulnerabilities and suggesting mitigation Creating business documentation outlining the requirements of a technical solution Communicating with a client regarding the progress of the technical solution Facilitating meetings with clients Performing analysis on client needs and designing a technical solution

Looking to elevate your organization, and bring it to the next level? Bring on learners from Red River College to be your learner-consultants, in a project-based experience. Learners will work on one main project over the experience of the semester, connecting with you as needed with virtual communication tools. Learners in this program/experience are capable of applying digital technology to advanced manufacturing and mechatronics challenges.

Through this course, students from Red River Polytechnic have gained a foundation in the strategic marketing aims to reach prospective consumers and turn them into customers of the products or services the business provides. Students have developed analytical and decision-making skills using and will be able to apply this with your organization in a project to make sound and informed planning and marketing recommendations. In teams, students will work collaboratively to develop a marketing plan, implement a digital marketing campaign, and create engagements with your prospective customers using a customer relationship management system.

First year, second term Business Administration students will work in teams to generate actionable and relevant consumer insights and branding for your organization.

Through their program, students from Red River Polytechnic have gained a foundation in the strategic marketing aims to reach prospective consumers and turn them into customers of the products or services the business provides. Students have developed analytical and decision-making skills using and will be able to apply this with your organization in a project to make sound and informed planning and marketing recommendations. In teams, students will work collaboratively to develop a marketing plan.

Looking to elevate your organization, and bring it to the next level? Bring on learners from Red River College to be your learner-consultants, in a project-based experience. Learners will work on one main project over the experience of the semester, connecting with you as needed with virtual communication tools. Learners in this program/experience will: 1. Describe the key concepts and processes used in the study of consumer behavior to explain why consumers make purchases. 2. Identify key ethical and social responsibility issues associated with marketing that impacts consumer behaviour. 3. Determine the factors that influence the spread of a new idea. 4. Explain how diffusion of innovation manifests itself in different ways in various cultures. 5. Analyze current trends in consumer behaviour. 6. Apply current trends in consumer behaviour to the marketing of a product or service. 7. Evaluate the effectiveness of marketing programs and their attempts to influence consumer behaviour. 8. Construct profiles of target market segments to identify which consumer groups are most likely to purchase a product. 9. Formulate effective marketing strategies to influence consumer decision-making. 10. Create a project to assess the consumer decision-making process.

The ACE Project Space is an interactive workspace where students, entrepreneurs, non-profit organizations and corporations collaborate to bring unique ideas to life. With the guidance of experienced staff and faculty, students of the Business Information Technology, Business Technology Management and Information Security programs work with industry clients to create prototypes, products and services that can be introduced to the market.

DO YOU HAVE A TECHNOLOGY BUSINESS CHALLENGE YOU ARE TRYING TO SOLVE? Sprint to Innovate powered by Canada Life brings together students of various disciplines (technology, business, entrepreneurship, etc) from Manitoba post-secondary institutions to learn about innovation, and collaborate in a fun and exciting challenge to build a minimum viable prototype for you in just two days (the weekend of February 1 to 4, 2024). Sprint to Innovate is about learning innovation, being innovative, building deeper relationships, problem-solving and developing solutions to real business challenges. We know that employers are looking for employees to be innovative, and this event will allow students the opportunity to nurture their inner innovation and help your organization in the process. Industry and Students can learn more www.rrc.ca/sprint

Looking to elevate your organization, and bring it to the next level? Bring on students from Red River College Polytechnic to be your student-consultants, in a project-based experience. Students will work on one main project over the course of the semester, connecting with you as needed with virtual communication tools. Through this course, students from Red River Polytechnic have gained a foundation in the strategic marketing aims to reach prospective consumers and turn them into customers of the products or services the business provides. Students have developed analytical and decision-making skills using and will be able to apply this with your organization in a project to make sound and informed planning and marketing recommendations. In teams, students will work collaboratively to develop a marketing plan, implement a digital marketing campaign, and create engagements with your prospective customers using a customer relationship management system.

Through this course, students from Red River College Polytechnic have gained a foundation in the strategic marketing aims to reach prospective clients and turn them into customers of the products or services the business provides. Students have developed analytical and decision-making skills using and will be able to apply this with your organization in a project to make sound and informed planning and marketing recommendations. In teams, students will work collaboratively to develop a marketing plan, and create engagements with your target audience/s.

First year, second term Business Administration students will work in teams to generate actionable and relevant consumer insights and branding for your organization.

The ACE Project Space is an interactive workspace where students, entrepreneurs, non-profit organizations and corporations collaborate to bring unique ideas to life. With the guidance of experienced staff and faculty, students of the Business Information Technology, Business Technology Management and Information Security programs work with industry clients to create prototypes, products and services that can be introduced to the market.

Students can help solve marketing problems by providing communication solutions. Students will integrate various forms of communication and messaging in a marketing campaign to ensure clarity, consistency, and maximum impact. In this project, students will evaluate the strategic roles of a variety of communications, identify target customers, communicate brand awareness and create communications. The students will work in teams to collaboratively develop an integrated marketing campaign. A strong online presence is key to unlocking new markets and building your customer base. Whether you are launching a new product, promoting your business, or trying to reach new audiences, integrating traditional and modern day marketing techniques is an excellent advantage. In this project, a group of students will analyze your current marketing activities and suggest solutions from traditional to social media and propose methods to strategically leverage these tools to achieve your goals.

Students can help solve marketing problems by providing communication solutions. Students will integrate various forms of communication and messaging in a marketing campaign to ensure clarity, consistency, and maximum impact. In this project, students will evaluate the strategic roles of a variety of communications, identify target customers, communicate brand awareness and create communications. The students will work in teams to collaboratively develop an integrated marketing campaign. A strong online presence is key to unlocking new markets and building your customer base. Whether you are launching a new product, promoting your business, or trying to reach new audiences, integrating traditional and modern day marketing techniques is an excellent advantage. In this project, a group of students will analyze your current marketing activities and suggest solutions from traditional to social media and propose methods to strategically leverage these tools to achieve your goals.

Students can help solve marketing problems by providing communication solutions. Students will integrate various forms of communication and messaging in a marketing campaign to ensure clarity, consistency, and maximum impact. In this project, students will evaluate the strategic roles of a variety of communications, identify target customers, communicate brand awareness and create communications. The students will work in teams to collaboratively develop an integrated marketing campaign. A strong online presence is key to unlocking new markets and building your customer base. Whether you are launching a new product, promoting your business, or trying to reach new audiences, integrating traditional and modern day marketing techniques is an excellent advantage. In this project, a group of students will analyze your current marketing activities and suggest solutions from traditional to social media and propose methods to strategically leverage these tools to achieve your goals.

Students can help solve marketing problems by providing communication solutions. Students will integrate various forms of communication and messaging in a marketing campaign to ensure clarity, consistency, and maximum impact. In this project, students will evaluate the strategic roles of a variety of communications, identify target customers, communicate brand awareness and create communications. The students will work in teams to collaboratively develop an integrated marketing campaign. A strong online presence is key to unlocking new markets and building your customer base. Whether you are launching a new product, promoting your business, or trying to reach new audiences, integrating traditional and modern day marketing techniques is an excellent advantage. In this project, a group of students will analyze your current marketing activities and suggest solutions from traditional to social media and propose methods to strategically leverage these tools to achieve your goals.

What can our learners do for your company? The ACE Project Space is an interactive workspace where students, entrepreneurs, non-profit organizations and corporations collaborate to bring unique ideas to life. With the guidance of experienced staff and faculty, students of the Business Information Technology, Business Technology Management and Information Security programs work with industry clients to create prototypes, products and services that can be introduced to the market. The internship needs to run from May through to no later than Mid-August.

What can our learners do for your company? The ACE Project Space is an interactive workspace where students, entrepreneurs, non-profit organizations and corporations collaborate to bring unique ideas to life. With the guidance of experienced staff and faculty, students of the Business Information Technology, Business Technology Management and Information Security programs work with industry clients to create prototypes, products and services that can be introduced to the market. The internship needs to run from May through to no later than Mid-August.

What can our learners do for your company? The ACE Project Space is an interactive workspace where students, entrepreneurs, non-profit organizations and corporations collaborate to bring unique ideas to life. With the guidance of experienced staff and faculty, students of the Business Information Technology, Business Technology Management and Information Security programs work with industry clients to create prototypes, products and services that can be introduced to the market. The internship needs to run from May through to no later than Mid-August.