MMIE808 is a market research project, where students explore a particular market or customer pain point in order to deliver recommendations for future action. Students do a deep dive into an industry to analyze the macro trends within a particular market. They do secondary research to determine the size and attractiveness of the industry and primary research to explore a particular opportunity or pain within that market. The final outcome of the exercise is a detailed market analysis report.

This is the big individual project &/or internship the students complete as a capstone. They focus on gaining experience in some aspect of the MMIE curriculum: within organizational innovation &/or startup & scaling companies or eco-system. They deliver an innovation/consultancy project for an organization. The topics are wide-ranging but typically have a problem/need, primary & secondary research, recommendations & implementation of some aspect.

One or two MBA students at the Smith School of Business at Queen's will spend six months on a consulting challenge of your choosing.

MMIE808 is a market research project, where students explore a particular market or customer pain point in order to deliver recommendations for future action. Students do a deep dive into an industry to analyze the macro trends within a particular market. They do secondary research to determine the size and attractiveness of the industry and primary research to explore a particular opportunity or pain within that market. The final outcome of the exercise is a detailed market analysis report.