Market Research and Competitive Analysis

Objectives We want to better understand our target market, the overall market for our services, and our competitors so we can uniquely position Elantis within our industry. We hope to gain a comprehensive understanding of the competitors in our space and how we can differentiate Elantis through our product/service offering, and our brand messaging. This project will include: Target market research. Research of the industry size and market potential in specific locations. Competitive analysis, including: identification of our current and potential competitors; identification of competitors’ services, differentiators, strengths, weaknesses, and brand messaging; the creation of a matrix identifying features shared across competitors and those that are different. Recommendations for the strategic positioning of our brand. Resources We will provide you with access to organizational assets that support the project, including a dedicated marketing specialist for collaboration, marketing strategy documents, list of known competitors to research, marketing and sales collateral, etc.

Marketing Strategy and Copywriting

The primary focus for the student will be: Market Research for Talent Acquisition – Research and recommend relevant job fairs, job boards, seminars/speaking opportunities, networking events, etc. to recruit undergraduate and graduate students in Western Canada. Campus Recruitment Marketing Strategy – Based upon your research, develop an implementation plan for Elantis' campus recruitment opportunities. Recommend innovative ways that Elantis can increase brand awareness to post-secondary institutions using a variety of methods, including social media, on-site visits, and attendance at career fairs. Copywriting – Prepare recruitment marketing content and materials for an upcoming virtual job fair in November. Support Elantis with preparations for this event.

Campus Recruitment Marketing

The primary focus for the student will be: Campus Recruitment Research – Research and recommend relevant job fairs, job boards, seminars/speaking opportunities, networking events, etc. to recruit undergraduate and graduate students in Western Canada. Campus Recruitment Marketing Strategy – Based upon your research, develop an implementation plan for Elantis' campus recruitment opportunities. Recommend innovative ways that Elantis can increase brand awareness to post-secondary institutions using a variety of methods, including social media, on-site visits, and attendance at career fairs. Event Planning – Prepare recruitment marketing content and materials for an upcoming virtual job fair in November. Support Elantis with preparations for this event.

Employee Training & Development

One of our core values is to focus on people – and a key part of this is growing employee careers. Therefore, training is very important to Elantis. As a technology company, it is key to keep our staff up to date on ever changing technology trends and capabilities.  In addition, training is important to our marketability and to maintaining relationships with partners. We are looking for support with: Formalizing training plans for each role. Training on technical skills, as well as Elantis processes and consulting/soft skills. Creating a formal structure around training expectations and allowances. Implementing a formal mentorship program. Implementing career development/succession planning sessions between employees and team leads.