Objectives

We want to better understand our target market, the overall market for our services, and our competitors so we can uniquely position Elantis within our industry. We hope to gain a comprehensive understanding of the competitors in our space and how we can differentiate Elantis through our product/service offering, and our brand messaging.

This project will include:

• Target market research.
• Research of the industry size and market potential in specific locations.
• Competitive analysis, including: identification of our current and potential competitors; identification of competitors’ services, differentiators, strengths, weaknesses, and brand messaging; the creation of a matrix identifying features shared across competitors and those that are different.
• Recommendations for the strategic positioning of our brand.

Resources

We will provide you with access to organizational assets that support the project, including a dedicated marketing specialist for collaboration, marketing strategy documents, list of known competitors to research, marketing and sales collateral, etc.