Promotion Plan for Adventuretown Toy Emporium's "Fledglings' Flight"
The main goal of this project is to create a promotional plan for Adventuretown Toy Emporium's "Fledglings' Flight" app and customized subscription box. The plan should include objectives, creative theme, key messaging, broadcast script, print samples, interactive promotions, sales promotions, PR materials, and direct response promotions in order to reach a new market of parents of children under 3 years old.
Content Creation for Adventuretown Toy Emporium's new product Fledglings' Flight
The goal of this project is to create content related to Early Childhood development such as blog posts and newsletter cascades to serve as a sales funnel for parents of children 0-3 years old for Adventuretown Toy Emporium's new product Fledglings' Flight (https://www.fledglingsflight.com). This will involve several different steps for the students, including: - Researching Early Childhood development topics. - Writing blog posts and newsletters related to Early Childhood development. - Creating content that is engaging and informative for parents of children 0-3 years old. - Optimizing content for SEO. - Creating visuals to accompany content.
Adventuretown Toy Emporium Quiz Website
The main goal of this project is to create a quiz website for Adventuretown Toy Emporium that will help parents recognize their child's interests in order to cultivate their curiosity and recommend toys to nurture their interest in a field of study such as science, engineering, design, or storytelling. This will involve several different steps for the students, including: - Designing and developing a simple quiz web application outside of existing e-commerce site that will ask questions about the child's interests and preferences. - Capture user data and save to files for review and analysis - Developing an algorithm to generate personalized toy recommendations based on the quiz results. - Testing the website and making improvements based on user feedback.
Digital Marketing Strategy for Adventuretown Toy Emporium's new product Fledglings' Flight
The main goal of this project is to create a comprehensive digital marketing strategy for Adventuretown Toy Emporium's new product Fledglings' Flight. This strategy should include an SEO plan, paid search marketing plan, email marketing plan, social media marketing plan, as well as web analytics.
Research Adventuretown Toy Emporium's Target Consumer for Fledglings' Flight
The main goal of this project is to research Adventuretown Toy Emporium's target consumer for their new product, Fledglings' Flight (https://www.fledglingsflight.com), to identify important business insights, and co-draft creative briefs and press releases. This will involve several different steps for the students, including: - Researching the target consumer for Fledglings' Flight. - Identifying key insights about the target consumer. - Developing creative briefs and press releases about Fledglings' Flight. - Optimizing the creative briefs and press releases based on feedback.
Analysis of Adventuretown Toy Emporium's product "Fledglings' Flight"
The goal of this project is to receive an in-depth analysis of industry’s competitive, technological, and regulatory trends; social and economic trends within the target market, as well as SWOT analysis for Adventuretown Toy Emporium's new product, Fledglings' Flight (https://www.fledglingsflight.com). This will involve several different steps for the students, including: - Researching the competitive landscape of the toy industry and the target market for Fledglings' Flight. - Analyzing the technological trends in the industry and the target market. - Investigating the regulatory trends in the industry and the target market. - Examining the social and economic trends in the target market. - Developing a SWOT analysis of Fledglings' Flight.
Fledglings' Flight Marketing Plan
The main goal of this project is to create a comprehensive marketing plan for Adventuretown Toy Emporium's new product, Fledglings' Flight (https://www.fledglingsflight.com). This plan should include research into the target market, competitive analysis, and strategies for marketing the product.