Analysis of Adventuretown Toy Emporium's product "Fledglings' Flight"
Project scope
Categories
Customer segmentation Digital marketing Search engine optimization Marketing strategy Marketing analyticsSkills
target market toy industry research new product developmentThe goal of this project is to receive an in-depth analysis of industry’s competitive, technological, and regulatory trends; social and economic trends within the target market, as well as SWOT analysis for Adventuretown Toy Emporium's new product, Fledglings' Flight (https://www.fledglingsflight.com). This will involve several different steps for the students, including:
- Researching the competitive landscape of the toy industry and the target market for Fledglings' Flight.
- Analyzing the technological trends in the industry and the target market.
- Investigating the regulatory trends in the industry and the target market.
- Examining the social and economic trends in the target market.
- Developing a SWOT analysis of Fledglings' Flight.
By the end of the project, students should demonstrate:
- Understanding of the competitive landscape of the toy industry and the target market for Fledglings' Flight.
- Understanding of the technological trends in the industry and the target market.
- Understanding of the regulatory trends in the industry and the target market.
- Understanding of the social and economic trends in the target market.
- Development of a SWOT analysis of Fledglings' Flight.
Final deliverables should include:
- A written report outlining the findings of the research and analysis.
- A presentation summarizing the research and analysis.
Adventuretown Toy Emporium will be meeting with learners for 1 hour every week virtually to discuss the progress of the Fledglings' Flight Analysis project, answer questions, provide feedback, and discuss deliverables. Learners will have access to the app, website, newsletter platform, social media accounts, analytics, brand collateral, and any required data.
Supported causes
Good health and well-beingAbout the company
Adventuretown Toy Emporium cultivates children's curiosity by learning through play with hands-on activities that stimulates the minds of our future Scientists, Designers, Makers, Thinkers, and Storytellers.
Fledglings' Flight is their newest project. (https://www.fledglingsflight.com) It is an app and customized subscription box for parents of children 0-3 years old to help optimized their child's development with play-based activities, milestone-tracking, resource library, and monthly Toolbox tailored to each child's developmental needs whether they are delayed, on-track, advanced, or asynchronous.