Research Adventuretown Toy Emporium's Target Consumer for Fledglings' Flight
Project scope
Categories
Customer segmentation Lead generation Public relations Search engine optimization Marketing analyticsSkills
press releases research new product developmentThe main goal of this project is to research Adventuretown Toy Emporium's target consumer for their new product, Fledglings' Flight (https://www.fledglingsflight.com), to identify important business insights, and co-draft creative briefs and press releases. This will involve several different steps for the students, including:
- Researching the target consumer for Fledglings' Flight.
- Identifying key insights about the target consumer.
- Developing creative briefs and press releases about Fledglings' Flight.
- Optimizing the creative briefs and press releases based on feedback.
By the end of the project, students should demonstrate:
- Understanding of the target consumer for Fledglings' Flight.
- Identification of key insights about the target consumer.
- Creation of creative briefs and press releases for Fledglings' Flight.
- Optimization of the creative briefs and press releases based on feedback.
Final deliverables should include:
- All research conducted and insights identified.
- Creative briefs and press releases for Fledglings' Flight.
Adventuretown Toy Emporium will be meeting with learners for 1 hour every week virtually to discuss the progress of the Fledglings' Flight Target Consumer Analysis project, answer questions, provide feedback, and discuss deliverables. Learners will have access to the app, website, newsletter platform, social media accounts, analytics, brand collateral, and any required data.
Supported causes
Good health and well-beingAbout the company
Adventuretown Toy Emporium cultivates children's curiosity by learning through play with hands-on activities that stimulates the minds of our future Scientists, Designers, Makers, Thinkers, and Storytellers.
Fledglings' Flight is their newest project. (https://www.fledglingsflight.com) It is an app and customized subscription box for parents of children 0-3 years old to help optimized their child's development with play-based activities, milestone-tracking, resource library, and monthly Toolbox tailored to each child's developmental needs whether they are delayed, on-track, advanced, or asynchronous.