Social Media Marketing

Creating this match to reflect the existing partnership

Ace Project Phase 1-8: Fall 2022

The ACE Project Space is an interactive workspace where students, entrepreneurs, non-profit organizations and corporations collaborate to bring unique ideas to life. With the guidance of experienced staff and faculty, students of the Business Information Technology, Business Technology Management and Information Security programs work with industry clients to create prototypes, products and services that can be introduced to the market.

Website build LYRA

- Be there whenever I am required for input and feedback

Website Build LYRA

Create an updated website for LYRA & create a social media strategy

New Marketing Strategy & Plan

As the new President of LYRA (Lake Yacht Racing Association - www.LYRAwaters.org) I believe that we need to develop a new Marketing Strategy for the organization, perhaps including rebranding for this historically significant but also current and relevant organization. We would like to work with students to develop, and create a comprehensive go-forward marketing strategy & plan.

Social Media Strategy

As the new President of LYRA (Toronto), I believe that we need to a create Social Media Strategy for this historically significant but also current and relevant organization. We would like to work with students to develop a social media strategy and implementation plan. About us: www.LYRAWaters.org On Saturday, 29 Mar 1884, delegates from the Toronto YC, Royal Canadian YC, Oswego YC & Bay of Quinte YC met at the Queens Hotel Toronto, voting their clubs to become the charter members of the Lake Yacht Racing Association. LYRA is the oldest association of yacht clubs on the continent and we are bi-national. Today, the annual LYRA regatta brings together yachts from around Lake Ontario & adjacent waters for almost a full week of intensive & exciting racing. The event is truly international, giving U. S. & Canadian sailors opportunities to compete and establish strong friendships. Key objectives of LYRA: 1 To serve and represent yachting interests on Association Waters 2 To encourage the sport & art of sailing & sportsmanship among sailors, both at the junior & senior levels 3 To contribute good will between Canada & the United States 4 To encourage participation activities of national & regional sailing authorities of both Canada & the US 5 To support the interests of member clubs

Social Media Strategy Plan

As the new President of LYRA, I believe that we need to develop a new Social Media Strategy Plan for the organization, perhaps including rebranding for this historically significant but also current and relevant organization.

New Marketing Strategy & Plan

PROJECT DESCRIPTION/DESCRIPTION DU PROJET: As the new President of LYRA, I believe that we need to develop a new Marketing Strategy for the organization, perhaps including rebranding for this historically significant but also current and relevant organization. We would like to work with students to develop, and create a comprehensive go-forward marketing strategy & plan. Students should be prepared to: Research the organization's market Develop a new go to market strategy Create an implementation plan and budget KEY PROJECT ACTIVITIES/TÂCHES ASSOCIÉES AU PROJET: Market analysis Competitive analysis Branding review and recommendations IDEAL ROLES/RESPONSIBILITIES/RÔLES/RESPONSABILITÉS:* Humble Hungry Smart FINAL PROJECT DELIVERABLES/LIVRABLES DU PROJET: A comprehensive go-forward marketing strategy & plan WHAT IS THE MAXIMUM NUMBER OF STUDENTS YOUR PROJECT COULD ACCOMMODATE?/QUEL EST LE NOMBRE MAXIMUM D'ÉTUDIANTS QUE VOTRE PROJET PEUT ACCUEILLIR? * No limit, we will commit the necessary support

Rebranding & Website Development for Lake Yacht Racing Association

As the new President of LYRA, I believe that we need to rebrand this historically significant but also current and relevant organization, which will need to include Digital Marketing & Communications, a Social Media Strategy, and a new website for our organization. We would like to work with students to develop, create, and implement a rebranding digital communications and social media strategy and plan. Students should be prepared to: Research the organization's market Develop a new go to market strategy including digital and and social media Create a design for a new website including wireframes or low-fidelity mockups for our company's review. Build a fully-functioning website, with our assistance in providing content and copy. Provide training on updating and maintaining the site.