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Rebranding & Website Development for Lake Yacht Racing Association

Closed
Lake Yacht Racing Association (LYRA)
Lake Yacht Racing Association (LYRA)
Toronto, Ontario, Canada
John O'Dwyer
John O'Dwyer
President
3
Project
Academic experience or paid work
200 hours per learner
Learner
Anywhere
Intermediate level

Project scope

Categories
Market research Digital marketing Market expansion Social media marketing Website development
Skills
social media strategy wireframing go-to-market strategy digital marketing communication web development research digital communications
Details

As the new President of LYRA, I believe that we need to rebrand this historically significant but also current and relevant organization, which will need to include Digital Marketing & Communications, a Social Media Strategy, and a new website for our organization.

We would like to work with students to develop, create, and implement a rebranding digital communications and social media strategy and plan.

Students should be prepared to:

  • Research the organization's market
  • Develop a new go to market strategy including digital and and social media
  • Create a design for a new website including wireframes or low-fidelity mockups for our company's review.
  • Build a fully-functioning website, with our assistance in providing content and copy.
  • Provide training on updating and maintaining the site.
Deliverables
No deliverables exist for this project.
Mentorship

Weekly meeting to review progress.

About the company

Company
https://www.lyrawaters.org
Toronto, Ontario, Canada
0 - 1 employees
Sports & fitness

On Saturday, 29 Mar 1884, delegates from the Toronto YC, Royal Canadian YC, Oswego YC & Bay of Quinte YC met at the Queens Hotel Toronto, voting their clubs to become the charter members of the Lake Yacht Racing Association.

LYRA is the oldest association of yacht clubs on the continent and we are bi-national.

Today, the annual LYRA regatta brings together yachts from around Lake Ontario & adjacent waters for almost a full week of intensive & exciting racing. The event is truly international, giving U. S. & Canadian sailors opportunities to compete and establish strong friendships.

Key objectives of LYRA:
1 To serve and represent yachting interests on Association Waters
2 To encourage the sport & art of sailing & sportsmanship among sailors, both at the junior & senior levels
3 To contribute good will between Canada & the United States
4 To encourage participation activities of national & regional sailing authorities of both Canada & the US
5 To support the interests of member clubs