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New Marketing Strategy & Plan

Closed
Lake Yacht Racing Association (LYRA)
Lake Yacht Racing Association (LYRA)
Toronto, Ontario, Canada
John O'Dwyer
John O'Dwyer
President
3
Project
Academic experience
120 hours per learner
Learner
Anywhere
Intermediate level

Project scope

Categories
Market research Customer segmentation Digital marketing Market expansion Social media marketing
Skills
marketing strategies strategic planning marketing presentations problem solving
Details

As the new President of LYRA (Lake Yacht Racing Association - www.LYRAwaters.org) I believe that we need to develop a new Marketing Strategy for the organization, perhaps including rebranding for this historically significant but also current and relevant organization.

We would like to work with students to develop, and create a comprehensive go-forward marketing strategy & plan.

Deliverables
  1. integrate all phases of marketing into a strategic planning focus
  2. demonstrate a problem-solving approach to marketing problems
  3. apply oral and written skills in project presentations
Mentorship
  • Provide a dedicated contact who is available to answer periodic emails or phone calls over the duration of the project to address students' questions.
  • Be available for a quick phone call with the instructor to initiate your relationship and confirm your scope is an appropriate fit for the course.

About the company

Company
https://www.lyrawaters.org
Toronto, Ontario, Canada
0 - 1 employees
Sports & fitness

On Saturday, 29 Mar 1884, delegates from the Toronto YC, Royal Canadian YC, Oswego YC & Bay of Quinte YC met at the Queens Hotel Toronto, voting their clubs to become the charter members of the Lake Yacht Racing Association.

LYRA is the oldest association of yacht clubs on the continent and we are bi-national.

Today, the annual LYRA regatta brings together yachts from around Lake Ontario & adjacent waters for almost a full week of intensive & exciting racing. The event is truly international, giving U. S. & Canadian sailors opportunities to compete and establish strong friendships.

Key objectives of LYRA:
1 To serve and represent yachting interests on Association Waters
2 To encourage the sport & art of sailing & sportsmanship among sailors, both at the junior & senior levels
3 To contribute good will between Canada & the United States
4 To encourage participation activities of national & regional sailing authorities of both Canada & the US
5 To support the interests of member clubs