Marketing research for new generation of travelers

My company is a travel agency that markets travel to mostly seniors, baby boomers, and gen x. As our customers are getting older, they are starting to take less vacations and looking for more staycations, especially the older generations and those with high school and college age children who don't have as much disposable income to spend on vacations. We are trying to open up our travel services to new markets including Millennials and early Generation Z. (anyone born from 1980 to 2000). What we need is someone or a team who can study these generations and tell us: 1) The best products to market to these individuals (cruises, all-inclusive resorts, active vacations, eco-tourism, etc) 2) That the people in these age groups want most from the types of travel they are looking for 3) What is the best way to market to these groups.

B2B Marketing

We are a Business to Consumer Travel Agency branching into the Business to Business sector. We want to start approaching businesses with the concept of offering incentive travel to their employees. We need help creating a marketing plan that will help us do this. We want to go to businesses and offer to help them build a program that will help them identify and reward their top performers. We want to offer both individual incentives where the employee can win a cruise or trip they travel to with their spouse/significant other, or a group incentive where top performers will go on a group trip together and participate in business meetings/workshops, team building, and tourism. Being that we are a B2C company, we need insight on how to contact the business leaders responsible to incentive programs or the person who would help develop an incentive program if one doesn't already exist. Getting in the door with them, and even helping us with planning how we would do the presentation to get the company to sign on.

Website Developement

This year I added a new brand to my company to focus on motorcoach tours. I want to further narrow in on providing this service to groups instead of marketing it to individuals. I need to have a new website developed that I will market to various clubs and organizations. I have approximately 60 different tours that I want to advertise on this website to visiting users. I need the following to happen: 1) Either develop a new website from scratch or create a WordPress theme that can be used. 2) Take each of the tours I have (I will provide a scanned copy of the tours I have available) and create an HTML version of the tour to present on the website. Also, create a PDF version of that tour so that people can download the PDF from the tour page. 3) Create a contact form on the web page where potential clubs/groups can contact me. 4) Once an organization selects a tour they want to market, I need a backend area where I can create the tour for that group. a) I should be able to go into the backend, navigate to the tour from the ones entered into the system, and select to create a live tour. b) When a live tour is created, I should be able to create a new name for the tour, set a price, minimum and maximum number of guests for the tour, the deposit amount and deposit last date, and final payment date. This will create a new table in the database with the new information I just entered and a link to the main tour information so it doesn't need to be duplicated. c) A unique URL should be generated that I can give to the group organizer. They can then market this link. d) Anyone who has the link can go to that page and register for the tour. They will be able to complete an online registration form and make a payment (through Square or another online processor. If the person is registering before the deposit end date they should be giving the option to make either the deposit or another amount between deposit and final amount. If it is after the final deposit date they should only be able to make the full payment. e) Once the person registers they will be set up as a user in the system. They can then come back and make additional payments over time. f) The user will also have access to various other forms that will need to be filled out. Including guest information (name, address, phone, etc), covid waiver, a terms and conditions document they need to review and sign off on, and various other forms. 5) In the backend area I should be able to assign one or more group admins to a group tour. These admins can log in and see who has registered, made deposits, signed forms, etc. They should not have the ability to upload or make any changes to the tour, just review the information. 6) I should be able to log into the back end and create various HTML documents I can upload. These would be things like terms and conditions documents. These documents will be able to be assigned to a live campaign for users to review and sign off on. 7) The system should be set up where automated emails can be scheduled for a live tour. These will be emails such as Final payment due, new documents added to be signed off on, confirmations of payment, etc. 8) I need an area where I can create a tour as well in the future as I add new tours or make changes to existing ones. These new tours and changes should show up in both the tours catalogs that groups can view as well as live tours that are already set up for a tour. This is a rough outline. If you choose to accept this project I will provide a more detailed outline of what I need. If the developer has graphic skills where they can either use the images from the PDF documents or find similar images for each destination using sites such as pixels and then resize and optimize the images, that would be a plus.

Marketing Strategy for Travel Agency

We want students to help us build a marketing strategy to grow and engage our target market. We’d like to know how we can maximize different channels and what will work best for us. The main questions we’d like students to help us answer are the following: How should we promote our company? What channels should we utilize? What budget is appropriate for advertising? What messaging should we use? Students will have the opportunities to test and practice their strategies through our social media channels and online marketing.