Marketing Strategy for Travel Agency
Project scope
Categories
Communications Market research Social sciences Hospitality, tourism & culinary artsSkills
marketing strategies target market online marketing social mediaWe want students to help us build a marketing strategy to grow and engage our target market. We’d like to know how we can maximize different channels and what will work best for us.
The main questions we’d like students to help us answer are the following:
- How should we promote our company?
- What channels should we utilize?
- What budget is appropriate for advertising?
- What messaging should we use?
Students will have the opportunities to test and practice their strategies through our social media channels and online marketing.
I will be heading up the mentorship program and will be available to virtually meet with all students on a bi-weekly basis to go over their progress. I will also be available on an as-needed basis to schedule meetings with the students should they need help or direction while working on the project. I make myself available by email as well as being able to schedule phone or zoom meetings.
About the company
TDJ Travel is a travel agency specializing in cruises and all-inclusive resorts. We have been in business since 2018.