Digital Marketing Content Creation (Phase 3)
Positions available: 8 We would like students to help us with creating marketing content that is aligned with our vision, mission, and sector. We will ensure the student has a clear understanding of what these elements are for our organization. TRU Career and Experiential Learning will oversee the internship student in the development of marketing materials for upcoming events. To accomplish this, we expect the student(s) will: · Assist in the development a Fall 2021 marketing/event plan that incorporates a review of all current digital and print material and career events. · Assist with adding new current and future content to the CEL social medial channels · Assist in the planning and development of career events such as the Job Fair and Career Mentoring sessions, marketing the Career and Experiential Learning Department to the TRU community through presentations Identify media outlets that are most beneficial to share our story Ultimately, you will be working on content creation for our CEL, including video, social media, and other collateral that we can use as go-to marketing tools. If you like the sound of our culture, and are ready to tackle this challenge with us, then we'd love to hear from you. A student with excellent writing, strong communication, and interest in digital and traditional media would be the ideal candidate for this project. Project Scope: Phase 3 will create marketing materials for August
Digital Marketing Content Creation (Phase 2)
Positions available: 8 We would like students to help us with creating marketing content that is aligned with our vision, mission, and sector. We will ensure the student has a clear understanding of what these elements are for our organization. TRU Career and Experiential Learning will oversee the internship student in the development of marketing materials for upcoming events. To accomplish this, we expect the student(s) will: · Assist in the development a Fall 2021 marketing/event plan that incorporates a review of all current digital and print material and career events. · Assist with adding new current and future content to the CEL social medial channels · Assist in the planning and development of career events such as the Job Fair and Career Mentoring sessions, marketing the Career and Experiential Learning Department to the TRU community through presentations Identify media outlets that are most beneficial to share our story Ultimately, you will be working on content creation for our CEL, including video, social media, and other collateral that we can use as go-to marketing tools. If you like the sound of our culture, and are ready to tackle this challenge with us, then we'd love to hear from you. A student with excellent writing, strong communication, and interest in digital and traditional media would be the ideal candidate for this project. Project Scope: Phase 2 will create marketing materials for June/July
Digital Marketing Content Creation (Phase 1)
Positions available: 8 We would like students to help us with creating marketing content that is aligned with our vision, mission, and sector. We will ensure the student has a clear understanding of what these elements are for our organization. TRU Career and Experiential Learning will oversee the internship student in the development of marketing materials for upcoming events. To accomplish this, we expect the student(s) will: · Assist in the development a Fall 2021 marketing/event plan that incorporates a review of all current digital and print material and career events. · Assist with adding new current and future content to the CEL social medial channels · Assist in the planning and development of career events such as the Job Fair and Career Mentoring sessions, marketing the Career and Experiential Learning Department to the TRU community through presentations Identify media outlets that are most beneficial to share our story Ultimately, you will be working on content creation for our CEL, including video, social media, and other collateral that we can use as go-to marketing tools. If you like the sound of our culture, and are ready to tackle this challenge with us, then we'd love to hear from you. A student with excellent writing, strong communication, and interest in digital and traditional media would be the ideal candidate for this project. Project Scope: Phase 1 will create a Fall 2021 Marketing plan
Mock Interviewing and Job Search Strategies
Positions available: One team of four students This team will work together to create the following reports and conduct valuable interview preparation to TRU Students. The project may include, but is not limited to: Development of a Mock Interview Tool for a variety of industry specific interviews (HR, Marketing, Supply Chain, International Business, Accounting, Finance, plus IT, Engineering, Sciences, Arts and Tourism) and will include a job description, Interview questions and feedback tool. Once the Mock Interview Tool is created this team will aim to conduct 150 - 200 Mock Interviews on campus for TRU students, each Mock Interview session will be 1 hour in length and will include 30 minutes for documentation and feedback. Development of a Job Search Strategies Took kit for TRU Co-op Students that outlines specific action plans for success that students can follow The final project deliverable is two reports and completion of 150-200 Mock Interviews on campus. These reports will provide valuable documentation for Co-op Coordinators but also valuable feedback and training for TRU Students.
Mock Interviewing and Job Search Strategies
This team will work together to create the following reports and conduct valuable interview preparation to TRU Students. The project may include, but is not limited to: Development of a Mock Interview Tool for a variety of industry specific interviews (HR, Marketing, Supply Chain, International Business, Accounting, Finance, plus IT, Engineering, Sciences, Arts and Tourism) and will include a job description, Interview questions and feedback tool. Once the Mock Interview Tool is created this team will aim to conduct 150 - 200 Mock Interviews on campus for TRU students, each Mock Interview session will be 1 hour in length and will include 30 minutes for documentation and feedback. Development of a Job Search Strategies Took kit for TRU Co-op Students that outlines specific action plans for success that students can follow The final project deliverable is two reports and completion of 150-200 Mock Interviews on campus. These reports will provide valuable documentation for Co-op Coordinators but also valuable feedback and training for TRU Students.
Focus Group Analysis for Experiential Learning Badging
It’s important for us to have a better understanding of how our students perceives Experiential Learning (EL) and Co-Curricular badging. We want to develop clarity on how students would access and use a possible experiential learning (EL) badge This project will include: Organization of 4 student focus groups Students would lead the discussion providing participants EL badge templates and learning outcome templates The creation of a response matrix identifying features based on student feedback A summary of 2-4 pages describing the focus group responses Students will work under the supervision of the TRU Experiential Learning Coordinator and will provide students access to organizational assets to support this project such as the proposed EL learning outcomes and course design Objective We hope to gain a comprehensive understanding of TRU students perception of an EL badging system
Textbook Marketing Plan and Digital Content Creation
Positions available: 1 team of 2 We would like students to help us by creating a marketing plan for an Open Education textbook on Career Education plus create digital content that is aligned with our projects mission and vision. We will ensure the student has a clear understanding of what these elements are for our organization. Career and Experiential Learning is creating an Open Education Textbook that will be free for students to use. This textbook will cover valuable information Resumes, Cover Letters, Job Search Strategies, Interviews and much more. Our textbook is currently in the editing phase, which means the book launch is coming. Being part of this project will allow you to create a marketing plan in addition to the digital content creation. To accomplish this, we expect the student(s) will: Complete a marketing plan that identifies the following: Internal and External stakeholder lists (Clubs, Campus Ambassadors, TRU Employees, Industry Associations - Provincially and Nationally, BC Colleges and Universities) Identify Social Media Channels that directly connects with key stakeholders (including potential new channels) Best Practices for Social Media use (Written report) Year round marketing timelines plus content to align with timeline Social media content creation for textbook launch Plus ongoing content support for year round marketing Liaison with key marketing personnel at TRU to understand existing marketing channels and determining best approaches to delivering new content Connect with BCcampus for guidance and best tips for Open Education Textbook launches Training to Project Supervisor on how to implement the marketing plan throughout the year Ultimately, you will be working on content creation for our Career and Experiential Learning Department, including video, social media, and other collateral that we can use as go-to marketing tools. If you like the sound of our culture, and are ready to tackle this challenge with us, then we'd love to hear from you. A student or team with excellent writing and video skills would be the ideal candidate for this project.
Talent Acquisition Consultancy for HR Department
Our Goal: We would like students to address our HR Department's talent acquisition process and challenges that we are facing at the moment to provide innovative solutions to overcome the talent crunch. Project examples include, but are not limited to the following: Recommendations for creative approaches for recruiting candidates for specific role/roles. This may include developing a specific diversity recruitment strategy or a recruiting strategy for difficult to fill or niche talent. This may also include evaluating the effectiveness of your current recruitment channels (events, job boards, LinkedIn, other social media, etc.) and make realistic recommendations for improvement. Critique the current TRU HR Career webpage for its design, usability, and effectiveness from a students/applicants perspective. Design a comprehensive talent acquisition playbook that managers can use to execute the recruitment and selection process from start to finish. Evaluate your current candidate experience through the recruiting and selection process and make recommendations for improving the experience, including the creation of candidate resources and guides. Evaluate your current job posting template and TRU career website and recommend content to improve your employment brand and image to attract a desired candidate talent pool. In addition to creating new job posting templates, this may also include developing applicant resource material to better understand the recruitment process with your organization. Design/Re-design screening and interview guides incorporating a variety of interview questions aligned to effective assessment of talent.
Talent Acquisition Consultancy for HR Department
Our Goal: We would like students to address our HR Department's talent acquisition process and challenges that we are facing at the moment to provide innovative solutions to overcome the talent crunch. Project examples include, but are not limited to the following: Recommendations for creative approaches for recruiting candidates for specific role/roles. This may include developing a specific diversity recruitment strategy or a recruiting strategy for difficult to fill or niche talent. This may also include evaluating the effectiveness of your current recruitment channels (events, job boards, LinkedIn, other social media, etc.) and make realistic recommendations for improvement. Critique the current TRU HR Career webpage for its design, usability, and effectiveness from a students/applicants perspective. Design a comprehensive talent acquisition playbook that managers can use to execute the recruitment and selection process from start to finish. Evaluate your current candidate experience through the recruiting and selection process and make recommendations for improving the experience, including the creation of candidate resources and guides. Evaluate your current job posting template and TRU career website and recommend content to improve your employment brand and image to attract a desired candidate talent pool. In addition to creating new job posting templates, this may also include developing applicant resource material to better understand the recruitment process with your organization. Design/Re-design screening and interview guides incorporating a variety of interview questions aligned to effective assessment of talent.