Market Research - Latino Community
Objective: The main objective is to conduct thorough market research on the immigration industry in targeted major cities in Canada and the USA, based on current research priorities (For example: Toronto, New York, etc.). Tasks: Students will identify and catalog potential partners from various sectors, such as:Legal ServicesHousing & Real Estate AgenciesInsurance CompaniesEmployment AgenciesEducation ServicesEtc.Deliverables: A detailed and organized list of potential partners in the targeted cities within the company’s CRM system.A report with insights and recommendations for potential partnerships.Outcome: This project will enhance the company's network and support future collaborations. It is perfect for students looking to make productive use of their spare time while gaining valuable research and data management skills.
Social Media Marketing Campaign
Our company advertises thousands of products online. We hope to revamp our social media marketing to attract more customers.We would like to work with students to design a new social media marketing campaign for our company.This will involve several different steps for the students, including:Familiarizing themselves with our company’s products, social media campaign goals and target market.Identifying social media channels and strategies suitable for our company.Planning types of campaign content to create for each channel.Identifying metrics to monitor throughout the campaign.Creating a social media content calendar that outlines important steps in the campaign.Bonus steps in the process would also include:Recommending social media management tools to schedule our content.
Content Creators & Editors
The main goal of this project is to create high-quality digital media content that celebrates and highlights the vibrant Latino community in Canada. This content will take the form of vlogs (video documentary production) and blogs (written content and image production), featuring businesses and services owned by Latinos, including restaurants, services, entertainment, and more. The project aims to tell compelling stories that shed light on the contributions and diversity of the Latino community in Canada while engaging and connecting with a broader audience.We are seeking Editors & Content Creators who are passionate about storytelling and have the skills to edit, organize, and produce digital content that effectively communicates the essence and significance of these businesses and services. The successful candidates will play a pivotal role in bringing these narratives to life, utilizing their keen eye for detail, self-motivation, and excellent communication skills.Moreover, this project embraces innovation by exploring the intersection of filmmaking and real-time graphics, encouraging team members to be adaptable and open to learning and applying new technologies to tackle complex challenges. Ultimately, our goal is to empower talented individuals to make a positive impact through their media production skills, amplifying the voices and stories of the Latino community in Canada.
Website Experience Project
The main objective of this project is to gather feedback from students through beta testing of new client websites, conduct competitive analysis, and perform data analysis. Students will help identify any issues with the website's functionality, usability, and overall user experience (UI/UX).The problem students will be solving is ensuring that the website meets the needs and expectations of its target audience, which includes students seeking information and resources related to their education and career development. Additionally, students will conduct competitive analysis to understand the strengths and weaknesses of similar websites in the industry.By the end of the project, students are expected to provide valuable feedback that will help improve the website's design and functionality, conduct a comprehensive competitive analysis to identify key market trends and opportunities, and perform data analysis to draw insights and make informed decisions for website enhancements. This will ultimately create a more user-friendly experience for all users and position clients as a leading platform in their industry.
Sales calls & Social Media Project
The main objective of this project is to enhance sales effectiveness and improve engagement on social media platforms. Students will focus on two primary tasks: rescheduling appointments through sales calls and creating engaging social media posts. The problem students will be solving is the challenge of maximizing lead conversion rates and maintaining an active and interactive online presence. By the end of the project, students are expected to achieve increased appointment rescheduling success rates and heightened social media engagement, ultimately driving greater customer interest, interaction, and conversion. The project aims to equip students with practical sales and social media marketing skills while addressing real-world challenges faced by businesses in reaching and engaging their target audience.
Content Writing Project
The main objective of this project is to equip learners with a comprehensive understanding of digital marketing principles, website evaluation techniques, and effective blog writing strategies. Students will be tasked with evaluating a designated website, critically analyzing its design, functionality, and user flow. This evaluation aims to identify areas of improvement to enhance the overall user experience. Concurrently, students will immerse themselves in the role of content creators, crafting engaging and targeted blog posts tailored to attract the student demographic and the website's intended audience. By the end of the project, students are expected to demonstrate proficiency in assessing digital platforms, implementing SEO strategies, and producing compelling content that not only resonates with the identified target audience but also contributes to the website's overall success. This dual-focused approach integrates practical skills in digital marketing and content creation, providing students with a holistic understanding of how these elements synergize to achieve marketing goals in the online domain.
Market Research Project
The project goal is to gather valuable insights and data from the target demographic (students) through comprehensive surveys, focus groups, and analysis of patterns in day-to-day activities and lifestyle choices. By understanding the preferences, behaviors, and needs of students, we aim to gain a deeper insight into their mindset and identify opportunities to better cater to their requirements. The data collected will be used to inform decision-making processes, develop targeted strategies, and enhance the overall student experience.
Field Sales & Marketing Project
In the sales project, students will actively collaborate with Studental's sales team to understand the sales process, contribute to sales strategies, and work on increasing student enrollment in the dental coverage program. The aim is to improve the effectiveness of sales efforts and achieve measurable growth in student participation.
Social Media Marketing Project
Our company advertises thousands of products online. We hope to revamp our social media marketing to attract more customers.We would like to work with students to design a new social media marketing campaign for our company.This will involve several different steps for the students, including:Familiarizing themselves with our company’s products, social media campaign goals and target market.Identifying social media channels and strategies suitable for our company.Planning types of campaign content to create for each channel.Identifying metrics to monitor throughout the campaign.Creating a social media content calendar that outlines important steps in the campaign.
SEO and Social Media Strategy
Our team is looking to take our social media presence to the next level in order to drive traffic to our pages. To do this, we hope to improve our search engine optimization, and create an optimal schedule for our social media posts to be uploaded.This will involve several different steps for the students, including:Researching keywords to determine the most relevant terms that our customers search for.Researching Search Engine Optimization requirements for us to rank on the first page of Google.Constructing a content calendar to upload social media content for the maximum possible traffic .Creating social media content using the most efficient keywords for our target audience while following the content calendar.Bonus steps in the process would also include:Using our company’s social media analytics to tailor the content calendar to our customers activity, rather than general trends
In-Depth Market Research
The project goal is to gather valuable insights and data from the target demographic (students) through comprehensive surveys, focus groups, and analysis of patterns in day-to-day activities and lifestyle choices. By understanding the preferences, behaviors, and needs of students, we aim to gain a deeper insight into their mindset and identify opportunities to better cater to their requirements. The data collected will be used to inform decision-making processes, develop targeted strategies, and enhance the overall student experience.
Sales calls & Social Media
The main objective of this project is to enhance sales effectiveness and improve engagement on social media platforms. Students will focus on two primary tasks: rescheduling appointments through sales calls and creating engaging social media posts. The problem students will be solving is the challenge of maximizing lead conversion rates and maintaining an active and interactive online presence. By the end of the project, students are expected to achieve increased appointment rescheduling success rates and heightened social media engagement, ultimately driving greater customer interest, interaction, and conversion. The project aims to equip students with practical sales and social media marketing skills while addressing real-world challenges faced by businesses in reaching and engaging their target audience.
Digital Marketing and Blog Writing
The main objective of this project is to equip learners with a comprehensive understanding of digital marketing principles, website evaluation techniques, and effective blog writing strategies. Students will be tasked with evaluating a designated website, critically analyzing its design, functionality, and user flow. This evaluation aims to identify areas of improvement to enhance the overall user experience. Concurrently, students will immerse themselves in the role of content creators, crafting engaging and targeted blog posts tailored to attract the student demographic and the website's intended audience. By the end of the project, students are expected to demonstrate proficiency in assessing digital platforms, implementing SEO strategies, and producing compelling content that not only resonates with the identified target audience but also contributes to the website's overall success. This dual-focused approach integrates practical skills in digital marketing and content creation, providing students with a holistic understanding of how these elements synergize to achieve marketing goals in the online domain.
Field Sales & Marketing
In the sales project, students will actively collaborate with Studental's sales team to understand the sales process, contribute to sales strategies, and work on increasing student enrollment in the dental coverage program. The aim is to improve the effectiveness of sales efforts and achieve measurable growth in student participation.
Digital Marketing Project
Students will enhance ArcPro's online presence by optimizing a website for user experience, creating engaging social media content, and developing visually appealing videos. The goal is to boost brand awareness, increase website traffic, and enhance business image in the digital space.
Website UI/UX User Experience Beta Testing
The project involves confidential Beta testing the UI/UX user experience prior to the development and launch of a website we are developing, along with software applications. The website is in a stage of design with FIGMA, and clickable elements for testing. The graphic design of the site is not yet developed, until the Beta testing is completed, so candidates will need to review, analyze and feedback on a raw flow process design only. Candidates are expected to discover potential gaps and areas of improvement based on the flow of the complex Figma design. the feedback will be used to evaluate and enhance the final website and software system.
Website UI/UX User Experience Beta Testing
The project involves confidential Beta testing the UI/UX user experience prior to the development and launch of a website we are developing, along with software applications. The website is in a stage of design with FIGMA, and clickable elements for testing. The graphic design of the site is not yet developed, until the Beta testing is completed, so candidates will need to review, analyze and feedback on a raw flow process design only. Candidates are expected to discover potential gaps and areas of improvement based on the flow of the complex Figma design. the feedback will be used to evaluate and enhance the final website and software system.
WordPress Website UI/UX Designs
We would like to design a website for our organization that demonstrate current website UI/UX design trends and options to help us visually show our prospective clients what can be done when we build them a website. The website page and layout samples should display current modern and futuristic website layout ideas to excite our potential customers. The website examples should be presented on wireframes, Figma or other visual tools, that our website development team can use to build a custom WordPress website with.You are creating a menu of visual ideas and samples that helps a business select what they want to see on their own website when they commission us to develop it. The design elements should also educate the site visitors on best practices, for example:1. Where a logo can be positioned on a site (square rectangular or vertical logo advantages and disadvantages of size and shape)2. Menu navigation layout options (vertical menu, horizontal menu, breadcrumb menu, etc. mobile responsive options, etc.), 3. Samples of video layout options, how the home page can be displayed with different sections, parelex image scrolls, call to action positioning, etc. 4. Demonstrate how how inner pages can be laid out for blog pages, team pages, etc..., 5. Explain through research, and in written content format, the pros and cons of each design option element.The design layout is subject to your research and interpretation of best visual design options for different page types targeted to commercial businesses, and the samples will help a customer view and see what they like and don't like, and will help them choose what they want on their website, if they sign on with us as their website development supplier.We would like to work with a group of students to research, and develop the visuals concepts for us, and think about how these visual samples can be displayed and presented in the build of the website. Students should be prepared to list their designs being provided by priority order. If the higher priority item is completed, move to the next priority design with time permitting from the allocated project schedule, (e.g. 80 Hrs.).Thank you for your interest.