Digital Marketing Project
Preferred learners
- Ontario, Canada
- Academic experience or paid work
Categories
Skills
Project scope
- What is the main goal for this project?
-
Students will enhance ArcPro's online presence by optimizing a website for user experience, creating engaging social media content, and developing visually appealing videos. The goal is to boost brand awareness, increase website traffic, and enhance business image in the digital space.
- What tasks will learners need to complete to achieve the project goal?
-
- Website Audit: Conduct a thorough analysis of a client website, identifying areas for improvement in terms of design, functionality, and user experience.
- Content Creation: Develop engaging and informative social media posts tailored to the target audience, emphasizing the benefits of dental coverage.
- Video Production: Create or edit reels and videos that effectively communicate our services, making them visually appealing and shareable on social media platforms.
- Branding Alignment: Ensure all digital content aligns with our brand identity, maintaining a cohesive and recognizable image across platforms.
- Analytics Review: Use analytics tools to track website traffic, social media engagement, and other key metrics, providing insights for ongoing optimization.
- What is the main goal for this project?
-
Students will enhance ArcPro's online presence by optimizing a website for user experience, creating engaging social media content, and developing visually appealing videos. The goal is to boost brand awareness, increase website traffic, and enhance business image in the digital space.
- What tasks will learners need to complete to achieve the project goal?
-
- Website Audit: Conduct a thorough analysis of a client website, identifying areas for improvement in terms of design, functionality, and user experience.
- Content Creation: Develop engaging and informative social media posts tailored to the target audience, emphasizing the benefits of dental coverage.
- Video Production: Create or edit reels and videos that effectively communicate our services, making them visually appealing and shareable on social media platforms.
- Branding Alignment: Ensure all digital content aligns with our brand identity, maintaining a cohesive and recognizable image across platforms.
- Analytics Review: Use analytics tools to track website traffic, social media engagement, and other key metrics, providing insights for ongoing optimization.
Supported causes
About the company
- https://www.arcpromedia.com/
- 2 - 10 employees
- Marketing & advertising
ArcPro Media Inc. is a boutique digital marketing agency that specializes in building functional websites and applications for businesses. Our background is in servicing the dental industry, however, we have grown through referrals with non-dental clients, consisting of small and medium-sized businesses from a variety of industries (healthcare, home renovations, technology, real estate, etc.). We aim to build websites with careful thought on user experiences, functionality, increased conversions, and a balance of beautiful design layouts and SEO-rich content to help drive site traffic into conversions.