Opportunity for Market Research and Go-To Market Strategy

We want to better understand our client's target market and audience as well as the overall yoga/activewear market so we can uniquely position our clients within their industry.The research will include:Target market researchIndustry size and market potentialCompetitive landscapeStrategic positioning of our brandSales and marketing strategiesLogo (3-5 concepts) ideas for the brand element

Business analysis and competitor review

The goal is to provide a business analysis document to assess several different factors of what other companies in the industry are doing.The use of the document will be to leverage other companies’ experience in enhancing the current business model and determine if there are any strategic initiatives that can be undertaken.This is an excellent opportunity to work on real-world business, competitor and strategic analysis, and to develop skills in business research and strategic analysis.We hope to expand your skills and experience, and that as we grow in the future, you would consider potentially joining us as a member of our team.

Marketing AR Course for Youth

We have a cool new course we're forming, and want to market as an online offering and license it to youth camps!We have a fun way for youth (or anyone) to learn how to develop cool Augmented Reality for Snapchat Lenses using only free tools and resources, and an easy process (we've taught grade 10s to do it in a few hours and they had a blast). We're hoping we can turn this into the start of a whole series of courses on developing digital interactive media for youth.Banging Rocks is a tiny company that does Virtual and Augmented Reality for positive impact with an emphasis on transdisciplinary arts. As a for-profit company we're at a unique intersection point of the arts, academia, industry and not-for-profit worlds.

Competitive Analysis

Create a competitive analysis report: Using the information you gather to create a report that summarizes your findings and includes recommendations for how to improve our business in relation to our competitors.ObjectiveWe hope to gain a comprehensive understanding of the competitors in our space and how we can differentiate ourselves through our product/service offering, and our messaging.