Spark Solutions - Marketing

PROJECT DESCRIPTION/DESCRIPTION DU PROJET: Spark Solutions is a sport management consulting and facilitation firm, located in Saskatoon SK, that supports sport and recreation organizations with enhancing strategy, governance, and programming. I have been in business for 2 years and have steadily worked to build a strong and innovative business. I work alone and VFC's Intrapreneurship students would add significant capacity to my organization, with this project, to take my business to the next level. The project is a communications and marketing project that will support the development of my business's communications and marketing strategy. Key activities are listed below. I am seeking students who are creative, passionate, and think outside the box - these traits will help make this project a success. Sport management knowledge is considered a key asset, but an interest in sport management would also be great. Why students would love to work with Spark Solutions: I went into business for myself because I wanted the freedom to do work that brings me joy. I am excited to share that passion with you and support the development of your career. I will happily share what I know and provide you with opportunities to learn about working in sport, as well as share openly with you about what it has been like to go into business as a solopreneur. HOW MANY STUDENT INTRAPRENEURS WILL THIS PROJECT ACCOMMODATE?/DE COMBIEN D’ÉTUDIANTS AVEZ-VOUS BESOIN POUR EXÉCUTER CE PROJET? 3 TIME COMMITMENT PER STUDENT/TEMPS DE TRAVAIL PAR ÉTUDIANT: 50 hours KEY PROJECT ACTIVITIES/TÂCHES ASSOCIÉES AU PROJET: Assist with development of brand strategy and brand voice Content development and copywriting, including: social media posts, blog posts, quick tips sheets, brainstorming and research for content creation Social media management Research for market assessment and lead generation Researching industry best practices Development of customer and competitor profiles IDEAL ROLES/RESPONSIBILITIES/RÔLES/RESPONSABILITÉS:* Tasks will be split equitably to allow students the opportunities to gain skills and experience in all of the key project activities. Responsibilities will include: Brainstorming Online research (i.e., web, social media, and university library search) Writing and proofreading Communicating with me/other students (email & virtual meeting) Content/document formatting FINAL PROJECT DELIVERABLES/LIVRABLES DU PROJET: Deliverables will include a mixture of social media posts, increased presence on social media, written blog posts/documents, and progress reports. IN WHAT LANGUAGE WILL THIS PROJECT BE PROVIDED/DANS QUELLE LANGUE CE PROJET SERA-T-IL FOURNI: English PROJECT MENTOR NAME/NOM DU MENTOR DU PROJET: Lara Schroeder