PROJECT DESCRIPTION/DESCRIPTION DU PROJET:

Spark Solutions is a sport management consulting and facilitation firm, located in Saskatoon SK, that supports sport and recreation organizations with enhancing strategy, governance, and programming. I have been in business for 2 years and have steadily worked to build a strong and innovative business. I work alone and VFC's Intrapreneurship students would add significant capacity to my organization, with this project, to take my business to the next level.

The project is a communications and marketing project that will support the development of my business's communications and marketing strategy. Key activities are listed below. I am seeking students who are creative, passionate, and think outside the box - these traits will help make this project a success.

Sport management knowledge is considered a key asset, but an interest in sport management would also be great.

Why students would love to work with Spark Solutions: I went into business for myself because I wanted the freedom to do work that brings me joy. I am excited to share that passion with you and support the development of your career. I will happily share what I know and provide you with opportunities to learn about working in sport, as well as share openly with you about what it has been like to go into business as a solopreneur.

HOW MANY STUDENT INTRAPRENEURS WILL THIS PROJECT ACCOMMODATE?/DE COMBIEN D’ÉTUDIANTS AVEZ-VOUS BESOIN POUR EXÉCUTER CE PROJET?

3

TIME COMMITMENT PER STUDENT/TEMPS DE TRAVAIL PAR ÉTUDIANT:

50 hours

KEY PROJECT ACTIVITIES/TÂCHES ASSOCIÉES AU PROJET:

• Assist with development of brand strategy and brand voice
• Content development and copywriting, including: social media posts, blog posts, quick tips sheets, brainstorming and research for content creation
• Social media management
• Research for market assessment and lead generation
• Researching industry best practices
• Development of customer and competitor profiles

IDEAL ROLES/RESPONSIBILITIES/RÔLES/RESPONSABILITÉS:*

Tasks will be split equitably to allow students the opportunities to gain skills and experience in all of the key project activities. Responsibilities will include:

• Brainstorming
• Online research (i.e., web, social media, and university library search)
• Writing and proofreading
• Communicating with me/other students (email & virtual meeting)
• Content/document formatting

FINAL PROJECT DELIVERABLES/LIVRABLES DU PROJET:

Deliverables will include a mixture of social media posts, increased presence on social media, written blog posts/documents, and progress reports.

IN WHAT LANGUAGE WILL THIS PROJECT BE PROVIDED/DANS QUELLE LANGUE CE PROJET SERA-T-IL FOURNI:

English

PROJECT MENTOR NAME/NOM DU MENTOR DU PROJET:

Lara Schroeder