OptimizeAI - Marketing

PROJECT DESCRIPTION: SafePath is a mobile application that crowdsources data to make active human-powered transportation safer. The app allows users to share experiences with obstructions, hazards and unsafe events on sidewalks, pathways and bike lanes. The success of collecting real-time data is based on engagement from the community. This project is to design social media content for us to engage with youth. KEY PROJECT ACTIVITES: Understand SafePath Interview a broad range of youth to understand their level of interest in using SafePath Identify methods to engage with student and youth Craft key messages and a strategy to engage with youth Gather user feedback about SafePath from youth, if time available IDEAL ROLES/RESPONSIBILITES: Marketing Specialists x2 FINAL DELIVERABLES: Key messaging + strategy for youth engagement Completed interviews with youth

OptimizeAI - Communications

PROJECT DESCRIPTION: SafePath is a mobile application that crowdsources data to make active human-powered transportation safer. The app allows users to share experiences with obstructions, hazards and unsafe events on sidewalks, pathways and bike lanes. The success of collecting real-time data is based on engagement from the community. This project is to design a high-level plan, key messages and materials to engage youth to participate in sharing observations and experiences while using sidewalks or bike lanes. KEY PROJECT ACTIVITIES: Understand SafePath as a solution to help support growing active transportation across Canada Determine how best to encourage youth to crowdsource information for the collective benefit of their community Create a range of key messages for youth IDEAL ROLES/RESPONSIBILITIES: Communications Specialists x3 FINAL DELIVERABLES: Produce draft or market-ready materials (any social media or other marketing efforts) to encourage app download and us