Digital Content Creation

We would like students to help us with creating content that is aligned with our vision, mission, and sector. We will ensure the student has a clear understanding of what these elements are for our organization. Our family-owned restaurant has been in operation for over 25 years in the greater Edmonton area. Ultimately, you will be working on content creation for our organization, including video, social media, and other collateral that we can use as go-to marketing tools. If you like the sound of our culture and are ready to tackle this challenge with us, then we'd love to hear from you.

Website UI / UX Design Optimization

Our company would like to explore re-designing our current website with one that is optimized for all major browsers and be mobile-friendly We would like a group of students to design a new prototype web application based off of our current website’s functionality. This will involve: Conducting background research on our existing web application for the product. Creating a QR Code for the website. Identifying key areas of our current website and what areas of focus might return the best results in a redesign. Learning and using various software design tools. We strongly recommend students learn how to use Figma as this is the latest and greatest tool currently available. Creation of a screen-by-screen UX / UI prototype of a web application which can be used on all major browsers and be mobile-friendly Bonus steps in the process would also include: Conducting UX / UI testing with real potential users potentially involving paper prototypes or other software tools to support this

Millennial Marketing Communications Plan

In our efforts to target a new demographic of Millennial consumers, we have experienced challenges maintaining a consistent voice across media channels. We want you to assist us in updating our branding in a way that clearly differentiates us from our competitors and serves our target Millennial market. We want to expand our customer base to millennials with this marketing plan For this project, you will need to: Understand our brand and mission. Conduct research on our users, stakeholders, and competitors. Analyze our competitive landscape. Identify trends and opportunities in our target market.

Digital Content Creation & Management

We would like students to help us with creating content that is aligned with our vision, mission, and sector. This role requires someone who is creative and can identify, create, manage and deliver digital content using a range of techniques, across channels including our website, and through our social media platforms. (Facebook and Instagram) The student brings a junior to intermediate level of expertise to the writing and editing and posting of social media content, media monitoring, and digital storytelling and planning. The student will also assist in the development and timely delivery of initiatives that support Tokyo Noodle Shop in its communications, public relations and posting strategies.

Website Development

We are looking for a student to help create and edit a website that is visually appealing to our customers as well as having the site be easy to navigate through. Experience coding may be required, and student should have an aptitude for UI/UX. Students should be prepared to: Create a design proposal that includes customer reviews, an online menu (not the physical one), and an interface that allows for online orders/reservations. Provide training and a logbook in the case of future changes to the site. Design and implement the website's user interface and user experience Test the website for compatibility and responsiveness across different browsers and devices

SEO and Social Media Strategy

Our team is looking for a social media marketing expert or novice who can help us drive more traffic and improve our SEO for our restaurant. The primary project requirements include: Keyword analysis to determine relevant search terms to our restaurant A strategy document to outline: Search Engine Optimization requirements to ensure our restaurant appears on the first page of Google for relevant keywords & Social media requirements to increase the number of followers/likes and share Content Calendar Execution: Timely deployment of all our social media content to drive maximum traffic to our site Creating, updating and engaging content for prominent media websites Updating, and managing the SEO for our google page and creating a guide on how to keep it updated

Creating graphic design assets

We're looking for a student to help us with the creation of new graphic design assets. This will include: Coming up with color themes and branding guides that aligns with and builds on our existing branding. Creating graphic design assets for our marketing materials and websites. Design for our new work uniform, including the sushi chefs, kitchen staff, and front of house workers (servers) A logo that can better represent our brand Any other graphic designs possibly needed for social media