Digital Content Creation

We would like students to help us with creating content that is aligned with our vision, mission, and sector. We will ensure the student has a clear understanding of what these elements are for our organization. Our family-owned restaurant has been in operation for over 25 years in the greater Edmonton area. Ultimately, you will be working on content creation for our organization, including video, social media, and other collateral that we can use as go-to marketing tools. If you like the sound of our culture and are ready to tackle this challenge with us, then we'd love to hear from you.

Website UI / UX Design Optimization

Our company would like to explore re-designing our current website with one that is optimized for all major browsers and be mobile-friendly We would like a group of students to design a new prototype web application based off of our current website’s functionality. This will involve: Conducting background research on our existing web application for the product. Creating a QR Code for the website. Identifying key areas of our current website and what areas of focus might return the best results in a redesign. Learning and using various software design tools. We strongly recommend students learn how to use Figma as this is the latest and greatest tool currently available. Creation of a screen-by-screen UX / UI prototype of a web application which can be used on all major browsers and be mobile-friendly Bonus steps in the process would also include: Conducting UX / UI testing with real potential users potentially involving paper prototypes or other software tools to support this

Millennial Marketing Communications Plan

In our efforts to target a new demographic of Millennial consumers, we have experienced challenges maintaining a consistent voice across media channels. We want you to assist us in updating our branding in a way that clearly differentiates us from our competitors and serves our target Millennial market. We want to expand our customer base to millennials with this marketing plan For this project, you will need to: Understand our brand and mission. Conduct research on our users, stakeholders, and competitors. Analyze our competitive landscape. Identify trends and opportunities in our target market.

Digital Content Creation & Management

We would like students to help us with creating content that is aligned with our vision, mission, and sector. This role requires someone who is creative and can identify, create, manage and deliver digital content using a range of techniques, across channels including our website, and through our social media platforms. (Facebook and Instagram) The student brings a junior to intermediate level of expertise to the writing and editing and posting of social media content, media monitoring, and digital storytelling and planning. The student will also assist in the development and timely delivery of initiatives that support Tokyo Noodle Shop in its communications, public relations and posting strategies.