New Product Marketing: Employee Interactive Bulletin Board

Our company provides an advanced digital signage content management platform catering to diverse clientele. With the introduction of our latest product, we are keen to refresh our marketing approach. In collaboration with our experienced marketing team, we invite students to create innovative promotional materials for this new offering. Drawing from our insights and further research, students will be tasked with developing a comprehensive marketing plan and crafting engaging promotional content to effectively showcase the benefits of the new product. This will involve several different steps for the students, include: Familiarizing themselves with our target market, products and services. Recommending marketing tactics to promote our new product. Recommending new channels we should use for promotion. Recommending updates to our messaging to better explain our value proposition. Create a guide to help us find new clients Designing promotional material for various media.