New Product Marketing: Employee Interactive Bulletin Board
Preferred learners
- Anywhere
- Academic experience
Categories
Skills
Project scope
- What is the main goal for this project?
-
Our company provides an advanced digital signage content management platform catering to diverse clientele. With the introduction of our latest product, we are keen to refresh our marketing approach.
In collaboration with our experienced marketing team, we invite students to create innovative promotional materials for this new offering. Drawing from our insights and further
research, students will be tasked with developing a comprehensive marketing plan
and crafting engaging promotional content to effectively showcase the benefits of the new product.
This will involve several different steps for the students, include:
- Familiarizing themselves with our target market, products and services.
- Recommending marketing tactics to promote our new product.
- Recommending new channels we should use for promotion.
- Recommending updates to our messaging to better explain our value proposition.
- Create a guide to help us find new clients
- Designing promotional material for various media.
- What tasks will learners need to complete to achieve the project goal?
-
By the end of the project, students should demonstrate:
- Familiarity with our target market, products and services
- Assessment of our marketing strategy
- Recommendation of marketing tactics
- Design of promotional material
Bonus steps would include:
- Creating and testing marketing materials
Final deliverables should include
- A final report.
- A 10-minute presentation.
- What is the main goal for this project?
-
Our company provides an advanced digital signage content management platform catering to diverse clientele. With the introduction of our latest product, we are keen to refresh our marketing approach.
In collaboration with our experienced marketing team, we invite students to create innovative promotional materials for this new offering. Drawing from our insights and further
research, students will be tasked with developing a comprehensive marketing plan
and crafting engaging promotional content to effectively showcase the benefits of the new product.
This will involve several different steps for the students, include:
- Familiarizing themselves with our target market, products and services.
- Recommending marketing tactics to promote our new product.
- Recommending new channels we should use for promotion.
- Recommending updates to our messaging to better explain our value proposition.
- Create a guide to help us find new clients
- Designing promotional material for various media.
- What tasks will learners need to complete to achieve the project goal?
-
By the end of the project, students should demonstrate:
- Familiarity with our target market, products and services
- Assessment of our marketing strategy
- Recommendation of marketing tactics
- Design of promotional material
Bonus steps would include:
- Creating and testing marketing materials
Final deliverables should include
- A final report.
- A 10-minute presentation.
About the company
- https://www.capitalnetworks.com
- 11 - 50 employees
- Government, Hospital, health, wellness & medical, Marketing & advertising, Public relations & communications, Telecommunications
With a rich legacy dating back to 1991 in broadcast and cable television, Capital Networks has continuously evolved its Audience CMS to meet the dynamic needs of advanced digital signage networks. Our solution is renowned for its flexibility and reliability, particularly in the realms of communications signage across diverse sectors including corporate, municipal, hospitality, healthcare, and education.
Since our inception, we have cultivated enduring partnerships with a growing roster of loyal clients spanning North America and beyond, with our products and services reaching over 40 countries worldwide. Notable among our esteemed clientele are institutions such as Humber River Hospital, Queensway Carleton Hospital, Peel Regional Police, Toyota Motor Manufacturing, City of Hamilton, City of Markham, Boston Pizza, Toronto Zoo, Schlegel Villages, and many others.
At Capital Networks, we provide comprehensive solutions tailored to individual needs, from seamless system integration and installation to comprehensive end-user training and responsive post-sale support. Our commitment to flexibility, reliability, and scalability ensures that our clients receive customized solutions that meet their evolving requirements.
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