User Research Study

We are looking to have students conduct usability tests. We will provide the customer contact information, and will obtain their consent to participate. Students will be responsible for:Interview schedulingDeveloping a script for the interviewConducting the moderated interview remotelyWriting the user research plan Analyzing the results and defining the solutionsFollowing up with the customers to share the final case studies and thank them for their participation

Website Development

We need help revamping and creating a new website. We would like to work with students to develop a website that is best suited for our company. Students should be prepared to:Conduct a needs analysis to determine which platform is most suitableCreate a design proposal including wireframes or low-fidelity mockups for our company's review.Build a fully-functioning website, with our assistance in providing content and copy.Provide training on updating and maintaining the site.

Health Promotion Campaign Plan

Our organization wants to further our efforts to increase awareness about a particular health topic. We would like to work with students to develop a campaign that successfully raises awareness and changes behaviour around this health topic in a certain population. In collaboration with key contacts at our organization, students will design and carry out a campaign strategy around this health topic. Identify groups which this campaign will target.Identify ideal outcomes and KPIs.Design leaflets, posters, videos, and/or brochures.

Market Expansion Research

We are ready to take our business to the next level. Presently we only exist in one market but it’s time to grow! Our company requires some assistance is assessing our customer landscape outside of our current territory. We want to learn more about customer’s expectations and behaviours in suggested new regions. It is important for us to stay up to date on industry standards to ensure that we research new locations fully and completely before choosing to enter. We have some ideas of where we would like to go but we need to make sure that we consider all available options before making a decision.