Optimize a SEO and Social Media Strategy

AFTER9 is looking to take its social media presence to the next level in order to drive traffic to our pages. To do this, we hope to improve our search engine optimization, and create an optimal schedule for our social media posts to be uploaded.This will involve several different steps for the students, including:Researching keywords to determine the most relevant terms that our customers search for.Researching Search Engine Optimization requirements for us to rank on the first page of GoogleConstructing a content calendar to upload social media content for the maximum possible trafficCreating social media content using the most efficient keywords for our target audience while following the content calendarIdentifying backlink opportunities on varous websitesBonus steps in the process would also include:Using our company’s social media analytics to tailor the content calendar to our customers activity, rather than general trends

AFTER9 Visual and Aesthetic Identity Development

The objective of this project is to create a cohesive and compelling visual and aesthetic identity for AFTER9, a company looking to establish a strong brand presence. The current challenge is the lack of a unified visual identity that resonates with the target audience and reflects the brand's core values, mission, and vision. This project will involve designing a comprehensive visual identity that includes elements such as logo design, color palette, typography, imagery, photography, and film style. The goal is to ensure consistency across all brand touchpoints, making the brand easily recognizable and memorable. The project will allow learners to apply their classroom knowledge in graphic design, marketing, and branding to a real-world scenario, enhancing their practical skills and understanding of brand development.

Fashion Production & Product Support

There are two main goals for this project:Optimize Production AFTER9 is moving its production overseas and requires support optimizing a number of tech packs, bill of materials and line sheets. We need support assessing which new colours to pursue for Fall 2024 and Spring 2025, as well as potentially optimizing the designs. Product MarketingPreparing Marketing Materials to market AFTER9 products as Class 1 Medical Devices - print collateral for Doctors, Website communication