AFTER9 is looking to take its social media presence to the next level in order to drive traffic to our pages. To do this, we hope to improve our search engine optimization, and create an optimal schedule for our social media posts to be uploaded.

This will involve several different steps for the students, including:

• Researching keywords to determine the most relevant terms that our customers search for.
• Researching Search Engine Optimization requirements for us to rank on the first page of Google
• Constructing a content calendar to upload social media content for the maximum possible traffic
• Creating social media content using the most efficient keywords for our target audience while following the content calendar
• Identifying backlink opportunities on varous websites

Bonus steps in the process would also include:

• Using our company’s social media analytics to tailor the content calendar to our customers activity, rather than general trends

• Compiled a list of the most relevant SEO keywords for us.
• Created a content calendar to drive traffic to our social media pages
• Prepared a report outlining the SEO keywords and the social media calendar to be reviewed by the project manager.
• Created engaging social media posts using the most efficient SEO keywords

Bonus steps would include:

• Tailoring the content calendar to our customers' activity levels on different times and days

Final deliverables should include

• A report containing the most relevant SEO keywords for our company and a content calendar.
• Designs and writing for several social media posts to be uploaded as per the content calendar