Marketing and Presentation Creation
Silver Linings for Seniors, Inc. and Silver Linings Teletherapy are seeking students to help with Creating video project for training purposes. Create presentations related to company’s needs Curating resources for varied projects (e.g., Alzheimer’s and Dementia, job stress) Creating PowerPoint Slides for diverse populations (e.g., seniors, medical professionals, and other referral resources) Other duties as discussed and agreed upon
Help Write Standard Operating Procedures (SOP's) Manual.
Our company has grown quickly and a lot of the processes that our implementers are using aren’t documented and have never been evaluated. We want to record how our best people are getting stuff done and make sure that there isn’t an even better way to get the job done. We would like students to help us define our systems so that we can efficiently focus your efforts and effectively scale. We expect students will need to do the following: Research best practices Interview high-performing personnel Define and document systems in our organization. Make recommendations to improve on current practices. Help develop policy and procedures for each department (Billing, Credentialing, Front Office, Therapists, Clinical Director, Marketing) to start. Resources Anything required to assist in the completion of the collaboration including a meeting with each department to discuss their specifics needs and to determine policy structure.
Defining Systems
Our company has grown quickly and a lot of the processes that our implementers are using aren’t documented and have never been evaluated. We want to record how our best people are getting stuff done and make sure that there isn’t an even better way to get the job done. We would like students to help us define our systems so that we can efficiently focus your efforts and effectively scale. We expect students will need to do the following: Research best practices Interview high-performing personnel Define and document systems in our organization. Make recommendations to improve on current practices. Help develop policy and procedures for each department (Billing, Credentialing, Front Office, Therapists, Clinical Director, Marketing) to start. Resources Anything required to assist in the completion of the collaboration including a meeting with each department to discuss their specifics needs and to determine policy structure.
Financial Business and Projection Plan
We are looking to grow our current businesses, Silver Linings for Seniors, Inc. and Silver Linings Teletherapy. We are also about to to create Silver Linings Credentialing and would like to involve students in this exciting time as we works to develop a cohesive and updated financial business and projection plan. We can provide access to internal documentation, including access to www.liveplan (where we created out outdated plan) other information as needed. We will a also provide access to key contacts. Based on our unique goals and constraints, we would like students to develop a strong, competitive financial business plan and projection plan, which we can present to investors and use to help plan for successful growth. The plan should include: Sales forecasting Expense budget Income projections (conservative and aggressive) Assets and liabilities Break-even analysis Cash flow assumptions Personnel
Marketing and Social Media Content Writer
Silver Linings Teletherapy, specializes in providing mental health counseling throughout the state of North Carolina using Teletherapy. With a diverse group of 20 Therapists and 10 administrative staff dedicated to helping people find their “Silver Linings”. Details Our team is looking for a Markeitng social media marketing wizard who can help us drive more traffic and to our website and generate more brand awareness. The primary project requirements include: A strategy document to outline: Creating content for Search Engine Optimization (SEO) to ensure our organization appears on the first page of Google for relevant keywords. Creating engaging content and social media posts (Pinterest, LinkedIn, Instagram, Twitter) and blogs to increase the number of followers/likes and share. Working with tools and programs such as <Hootsuite and Mailchimp> We are excited to work with students who can help us not only brainstorm, but also execute a content to achieve: < "Being the top-ranked result for the keywords 'mental health, counseling, and teletherapy " and more in North Carolina> This is a great project for students to prove their digital marketing expertise to future employers, as the impact of their work on this project can be easily measured and communicated. *NOTE: If a professor is interested in all elements of this project but is interested in some parts - please feel free to connect with us about this. We would be happy to collaborate with a professor on the making of this project.
Brand Strategy-Mental Health for Seniors Company
Silver Linings for Seniors, Inc. is a group that operates throughout the state of North Carolina. With licensed therapists that are carefully selected and compassionate, our team is dedicated to helping clients find realistic solutions to their problems or concerns. "At Silver Linings, we welcome you as you are. Whether you’re feeling stressed out and overwhelmed or struggling with a work or life transition – we are here to help you through those challenging times. Your happiness is important to us. It’s important for us to have a better understanding of how our target audience perceives our brand and competitors. We want to develop clarity on our competitive advantages and optimize our marketing strategy. We need to better understand our target market and audience as well as the overall market so we can uniquely position ourselves within our industry. An analysis of our competitive landscape to identify top competitors in our space. An identification of potential future competitors (eg. a large company in a similar industry who may enter the space). Developing a plan to accurately define our organization's brand. Helping us define the core proposition of our brand. Determining how our brand is perceived by different market segments. Understanding the opportunities and threats currently facing our brand. Assessing where and how to improve our brand presence. Strategizing how to differentiate your brand from competition. *NOTE: If a professor is interested in all elements of this project but is interested in some parts - please feel free to connect with us about this. We would be happy to collaborate with a professor on the making of this project.
Human Resources and Recruitment Project
Silver Linings for Seniors and Silver Linings Teletherapy are mental health counseling companies located in North Carolina. Silver Linings is seeking students to assist us in: Developing recommendations and creative approaches for attracting and recruiting candidates for our Mental Health Counselors (Licensed Clinical Social Workers and PhD. Psychologists) independent contractor positions. Including evaluating the effectiveness of our current recruitment channels events, job boards Indeed, LinkedIn, health fairs etc., and make realistic recommendations for improvement. Evaluating existing job postings/job descriptions (and current templates and career website) and recommending new ones Generating new more appropriate job descriptions/job postings Developing materials including scoring spreadsheets for structured job interviews Review current PowerPoint training program and making recommendations for improvement. Research HRM best practices This project will allow students to gain real world experience in Human resources and candidate/employee recruitment. *NOTE: If a professor is interested in all elements of this project but is interested in some parts - please feel free to connect with us about this. We would be happy to collaborate with a professor on the making of this project.
Human Resources Project
Details We are looking to work with students to help identify and develop a complete human resource management plan for us to achieve our business goals. We are open to feedback about areas of we should focus on and would like our assigned person or team to be able to perform a comprehensive analysis of our business. We will share a few high priority goals and desired benefits below to help guide you: Identifying areas that need improvement. 1) Overall practices of HR. 2) Recruitment and selection (review current hiring practices and offer suggestions for improvement such as, advertising, job descriptions, testing) 3) Performance appraisal 4) Compensation and benefits (Are we offering market rate?) 5) Training 6) Worker engagement 7) Evaluating employees’ roles and job functions to ensure success, job satisfaction, and optimum performance. Students should be prepared to: Develop a standardized HR plan that achieves our goals. Research our existing HR practices to determine their effectiveness and opportunities for improvement. Research the HR practices of competitors. Research what HR components are most impactful and less impactful for employees. Ensure our HR process to uphold state and federal laws By helping Silver Linings establish these goals you will be positioning us more successfully for growth opportunities and enable us to function more professionally. Also, as the restrictions of COVID-19 are easing, we are beginning to grow and expand our reach. Especially as Medical Professionals and clients begin to seek services for mental health counseling.
Development of Employee Policy and Procedure Manual
We want to be known as an organization that values our people and has clear expectations as well as regulations for employees to follow. To assist us in this goal, we would like to collaborate with students to create an Employee Policy and Procedure Manual. This manual should be based on our objectives and include the items below as well as new ones Areas (policies) of particular interest to us include: New employee Expectations Security procedure Diversity Mentorship opportunities Sexual harassment Social Media Payroll Punctuality Dress Code Leave of Absence We have an old very outdated version that could be used as a base model, but we would also appreciate insights, recommendations on updating it or preferably a completely new one.
Writing for Mental Health (blogging)
We would like students to help us with writing content for blogs related to Mental Health, Seniors, and or Teletherapy that is aligned with our vision, mission, and sector. We will ensure the student has a clear understanding of what these elements are for our organization. To accomplish this, we expect the student(s) will: Write blog articles, and other content pieces on assigned topics Evaluate recent successful user-generated campaigns, preferably in our sector Identify media outlets that are most beneficial to share our story Ultimately, you will be working on content creation for our organization, including video, social media, and other collateral that we can use as go-to marketing tools. If you like the sound of our culture, and are ready to tackle this challenge with us, then we'd love to hear from you. A student or team with excellent writing skills would be the ideal candidate for this project. *NOTE: If a professor is interested in all elements of this project, but is interested in some parts - please feel free to connect with us about this. We would be happy to collaborate with a professor on the making of this project.
WordPress Website -Mental Health
We would like a new WordPress website for our organization. We realize our current one is outdated and needs a new look and feel. We would like to work with students to develop a new website for us. Students should be prepared to: Conduct a needs analysis to determine which changes need to take place. Create a design proposal including mock-ups, budget, and timeline. Build a fully functioning WordPress website. Create new content. Such as writing, unique pictures, and videos. Provide training on updating and maintaining the site. Update or create forms on our website using www.luxsci.com forms for HIPAA Compiliance. *NOTE: If a professor is interested in all elements of this project but is interested in some parts - please feel free to connect with us about this. We would be happy to collaborate with a professor on the making of this project.
Writing for Mental Health (blogging)
We would like students to help us with writing content for blogs related to Mental Health, Seniors, and or Teletherapy that is aligned with our vision, mission, and sector. We will ensure the student has a clear understanding of what these elements are for our organization. Ultimately, you will be working on content creation for our organization, including, social media, and other collateral that we can use as go-to marketing tools. If you like the sound of our culture, and are ready to tackle this challenge with us, then we'd love to hear from you. A student or team with excellent writing skills would be the ideal candidate for this project. *NOTE: If a professor is interested in all elements of this project, but is interested in some parts - please feel free to connect with us about this. We would be happy to collaborate with a professor on the making of this project.
SEO and Social Media Optimization
Our team is looking for a social media marketing wizard who can help us drive more traffic and improve our SEO positioning. The primary project requirements include: 1. Keyword analysis to determine relevant search terms for Silver Linings Teletherapy( www.slteletherapy.com ) 2. A strategy document to outline: · Search Engine Optimization (SEO) requirements to ensure our organization appears on the first page of Google for relevant keywords · Social media requirements to increase the number of followers/likes and share 1. Determine which social media platforms are most appropriate and help with content creation 2. Working with tools and programs such as <www.hootsuite.com> We’re excited to work with students who can help us not only brainstorm, but also execute a strategy to achieve: · Silver Linings Teletherapy key objectives and goals for this project; are Being the top-ranked result for www.google.com and improving our social media presence and brand name awareness overall. This is a great project for students to prove their digital marketing expertise to future employers, as the impact of their work on this project can be easily measured and communicated. *NOTE: If a professor is interested in all elements of this project but is interested in some parts - please feel free to connect with us about this. We would be happy to collaborate with a professor on the making of this project.
Market Research - Service Launch Strategy
We are looking for either an individual student or a small group of students to complete this project. We want to expand our product offering by adding a new branch to our existing companies. Currently we provide Mental Health Counselling in North Carolina, to Seniors (Silver Linings for Seniors, Inc.) and to People ages 21 Older (Silver Linings Teletherapy). We are considering adding Mental Health Provider Credentialing and enrolment across the United States. Specifically, we are interested offering a pay for service credentialing and enrolling providers to be able to accept insurance reimbursement. We need insights to clarify barriers to entry, as well as help to anticipate the ramp-up to commercialization, and the best approach to go to market successfully with our new service (. Initial questions to brainstorm include, but are not limited to: 1. Competitive analyses of the industry segment are interested in entering. 2. What is the current and historical market rate for these service? 3. Is making it a niche market targeting Mental Health providers credentialing only a mistake? 4. Who are our closest competitors and how do we differentiate ourselves? 5. How do we establish our brand: Build awareness, acquire customers, and defend any early success? 6. What are the legal requirements to starting this opportunity? 7. Any strategic recommendations for growth? 8. What professional certifications are recommended and from here? We are looking to gain alternative perspectives on potential marketing tactics and better understand the current competitive market and how to position ourselves as a successful leader. *NOTE: If a professor is interested in all elements of this project, but is interested in some parts - please feel free to connect with us about this. We would be happy to collaborate with a professor on the making of this project.