Toronto Neck and Back Pain Clinic Marketing Audit

The main goal of this project is to review and audit all existing marketing components and initiatives to help ensure they are synergistic and efficient in terms of their set-up and cost for maximum impact to generate new patient leads for Toronto Neck and Back Pain Clinic.

Website Page Layout and On-Page SEO Optimization (LevelUp)

The main goal for the project is to finalize the website page layout and optimize on-page SEO to improve the visibility and ranking of the company's website. This will involve several different steps for the learners, including:- Analyzing the current website layout and identifying areas for improvement.- Implementing best on-page SEO practices to optimize the website content.- Adding relevant and engaging content to the website pages.- Creating blog articles and LinkedIn posts to increase brand awareness and drive traffic to the website.

SEO and Social Media Strategy

Our team is looking to take our social media presence to the next level in order to drive traffic to our pages. To do this, we hope to improve our search engine optimization, and create an optimal schedule for our social media posts to be uploaded.This will involve several different steps for the students, including:Researching keywords to determine the most relevant terms that our customers search for.Researching Search Engine Optimization requirements for us to rank on the first page of Google.Constructing a content calendar to upload social media content for the maximum possible traffic .Creating social media content using the most efficient keywords for our target audience while following the content calendar.Bonus steps in the process would also include:Using our company’s social media analytics to tailor the content calendar to our customers activity, rather than general trends