sweepstakes.ca Digital Marketing Strategy Phase 2

This project is a continuation of sweepstakes.ca Digital Marketing Strategy. The main goal of this project is to develop a comprehensive digital marketing strategy for sweepstakes.ca that drives increased website traffic, encourages product purchases, and boosts entries for the sweepstakes draw. The strategy aims to engage the target audience through compelling content, leverage appropriate social media platforms, and optimize conversion pathways to achieve measurable results and business growth.

Multidisciplinary Creatives - March 2024

This project will begin following a kick-off meeting and orientation for all student-hires. The Antarctic Institute of Canada (AIC) is a non-profit organization that conducts research activities, academic mentorship programs, and equity building through a variety of government-funded work initiatives for undergraduate and graduate students. The AIC is seeking post-secondary students currently enrolled in a post-secondary program to participate in producing diverse creative deliverables for public dissemination and consumption. All participants are expected to possess the adaptability and willingness to navigate and compose within diverse stylistic and structural conventions, spanning multiple subject domains, reinforcing the holistic and encompassing nature of this initiative

Fundraising Merchandise Design 2024

Ancestral Hands Midwives is looking to diversify our revenue by creating our own line of Afrocentric merchandise. We believe this project will require:Develop merchandise designs (Ex. t-shirt designs, African prints)Create digital mock-upsCreate electronic marketing designs and templatesAssist with research and initial steps of setting up an e-commerce siteThe final deliverables include:File of finalized designs and merchandise mock-ups1 Marketing campaign including post and reel templatesWe are excited to work with students who support our mission and want to have fun creating unique merchandise. Whether you're a fashion student, artist or you're just interested in what we do, we want to work with you.

Digital Marketing and Lead Generation

We want students to help us build a marketing strategy plan to grow and engage our target market. We’d like to know how we can maximize the use of different channels and get recommendations to improve our messaging.The main questions we’d like students to help us answer are the following:How do students currently perceive our brand and marketing, based on publicly available information about our company?What channels should we utilize for promotion, including ones we are not currently using?What budget is appropriate for advertising, given our goals?How could our messaging be updated to better explain our value proposition?