Digital Content Creation

We would like students to help us with creating content that fits the branding style we have developed for our company. We will ensure the student has a clear understanding of our brand and be provided with the necessary resources in order to accomplish this. We are a hair and beauty brand that has been in business for 2 years. We try to have fun with the brand as much as possible and in the process of transitioning the company feel and look to suit a lifestyle type of brand. We are looking for someone that can fit into the vibe we are trying and help with our blog as well as content creation for our Twitter account. This individual should be coming with fresh, new ideas and witty content to add humor and more fun element to the blog and our Twitter. To accomplish this, we expect the student(s) will: Write blog articles, email newsletters/sequences and other content pieces on assigned topics Assist with a social media content (pictures and videos) to promote our organization on Twitter. Evaluate social media platforms and come up with ideas that can help boost brand awareness. Ultimately, you will be working on content creation for our organization, including video, social media, and other collateral that we can use as go-to marketing tools. If you like the sound of our culture, and are ready to tackle this challenge with us, then we'd love to hear from you. A student or team with excellent writing and video skills would be the ideal candidate for this project.

Digital Content Creation

Number of individual students required: 2 students We would like students to help us with creating content that is aligned with our vision, mission, and sector. We will ensure the student has a clear understanding of what these elements are for our organization. We are looking for a creative and self starting individual, capable of performing the following tasks: Manage postings to our social media accounts (Instagram, Facebook Page, Facebook Groups, Google My Business, Pinterest, Twitter etc.) Create content consisting of videos, picture posts, graphics, etc showcasing the company’s products and services. Boost engagement and promote the company on social media by direct messaging potential followers, as well as engaging with followers on the page. Using the page to engage with potential followers/customers on various forums, popular pages, to boost brand awareness. Be innovative and creative, coming up with new ideas to promote the brand. Manage the company’s blog. Create articles (1 or 2) a week detailing various topics consistent with hair/hair extensions. Special Ad Hoc Assignments Identify media outlets that are most beneficial to share our story Ultimately, you will be working on content creation for our organization, including video, social media, and other collateral that we can use as go-to marketing tools. If you like the sound of our culture, and are ready to tackle this challenge with us, then we'd love to hear from you. A student or team with excellent writing and video skills would be the ideal candidate for this project.

SEO and Social Media Strategy

We are a brand/hair company looking to grow our brand awareness and reach. Our team is looking for a social media marketing wizard who can help us drive more traffic and improve our SEO positioning. The primary project requirements include: Keyword analysis to determine relevant search terms to our organization A strategy document to outline: Search Engine Optimization (SEO) requirements to ensure our organization appears on the first page of Google for relevant keywords Social media requirements to increase the number of followers/likes and share Content Calendar Execution: Timely deployment of all our social media content to drive maximum traffic to our site Creating engaging content for prominent media websites Working with tools and programs such as Google Search Console We’re excited to work with students who can help us not only brainstorm, but also execute a strategy to achieve: First Page Ranking on Google for various keywords Increased Organic Traffic to Website Increased Sales due to SEO initiatives This is a great project for students to prove their digital marketing expertise to future employers, as the impact of their work on this project can be easily measured and communicated.

Pricing Model Development and Testing

We are a beauty/hair brand (eCommerce website www.cheveuxluxury.com) needing help with our pricing and would like a bright, young pricing wiz to help with this. We would like you to develop and test a series of pricing model options and present an effective data-based pricing model recommendation for our organization. You should conduct primary and secondary research to confirm your recommendation is validated by our target customer in this market. There are a total of 1820 SKUs that the individual would need to analyze and give appropriate recommendations for the success of the sales efforts. To accomplish this, we believe you will need to conduct the following research: Our organization’s costs, target customer, revenue targets, and business goals. The competitive landscape of the hair market. Organizing focus groups, surveys, and/or customer discovery interviews to get input and feedback on potential pricing models. Using targeted online ads to A/B test landing pages with different price models. We want to enter this new market with a proven pricing model so that we can have a successful launch. Final deliverables should include: A written report including an Executive Summary that illustrates your research findings and recommendations on our pricing model. A visual presentation of your research findings and recommendations.