SEO and Social Media Strategy
Project scope
Categories
Communications Sales strategy Marketing strategySkills
digital marketing brand awareness keyword research social media strategy social media content social media marketing search engine optimization salesWe are a brand/hair company looking to grow our brand awareness and reach.
Our team is looking for a social media marketing wizard who can help us drive more traffic and improve our SEO positioning. The primary project requirements include:
- Keyword analysis to determine relevant search terms to our organization
- A strategy document to outline:
- Search Engine Optimization (SEO) requirements to ensure our organization appears on the first page of Google for relevant keywords
- Social media requirements to increase the number of followers/likes and share
- Content Calendar Execution: Timely deployment of all our social media content to drive maximum traffic to our site
- Creating engaging content for prominent media websites
- Working with tools and programs such as Google Search Console
We’re excited to work with students who can help us not only brainstorm, but also execute a strategy to achieve:
- First Page Ranking on Google for various keywords
- Increased Organic Traffic to Website
- Increased Sales due to SEO initiatives
This is a great project for students to prove their digital marketing expertise to future employers, as the impact of their work on this project can be easily measured and communicated.
With 2 years of business experience I would be able to provide the necessary guidance towards the completion of this project. I am very hands on and flexible with my availability so I would be able to answer any questions right away as they come up.
About the company
We are an eCommerce website providing do it yourself hair extensions such as clip-ins and ponytails, stylist installation recommended hair extensions such as I-tips, tape ins and hair bundled wefts, customized wigs, hair products and cosmetics to individuals on a global scale.
We wanted to provide hair extensions for that sophisticated individual that wants a little kick to their look without compromising their sophisticated image that requires little to no salon visits. The company is 100% woman owned, minority owned and immigrant owned but it’s so much more than that. We not only pride ourselves in those accolades mentioned but we pride ourselves in the fact that our customers are literally buying into the future. We are moving into a realm where self sufficiency and convenience is going to dominate. We got a taste of it in the pandemic, and our hair extensions allow for that thereby enabling you to be prepared for whatever that comes.