Analyzing Marketing Strategies for PLATF9RM’s Sustainability Focus

To explore and develop strategies for PLATF9RM to effectively market itself as a sustainability-focused co-working space, thereby attracting more impact-driven companies. Creating Shared Value would be the ideal key to factor in.Scope of Work:Market Positioning:Assess how PLATF9RM can position itself as a leader in sustainability within the coworking economy in Brighton & Hove. Emphasis should be placed on the economic and social pillars of sustainability, not just the environment. Identify effective marketing strategies to attract impact-driven companies.Initiatives Development:Propose new sustainability initiatives that can be implemented for members, the team, and the wider community. Evaluate the feasibility and potential impact of these initiatives; some sort of cost-benefit analysis would be very helpful.Accreditation Benefits:Investigate the benefits of obtaining sustainability-related accreditations.Provide recommendations on which accreditations could be most beneficial and the process for obtaining them; justification of how it would allow for differentiation would be essential here.Ethnographic Study:Conduct an ethnographic study to understand members' wants and needs through direct interaction and observation within the PLATF9RM spaces.Use findings to tailor sustainability initiatives and marketing strategies to meet member expectations better.Greenwashing Concerns:Ensure that all proposed strategies and initiatives are genuinely sustainable and not perceived as greenwashing.Develop a clear, transparent communication strategy to showcase genuine efforts and impacts.