Analyzing Marketing Strategies for PLATF9RM’s Sustainability Focus
Preferred learners
- Anywhere
- Academic experience
Categories
Skills
Project scope
- What is the main goal for this project?
-
To explore and develop strategies for PLATF9RM to effectively market itself as a sustainability-focused co-working space, thereby attracting more impact-driven companies. Creating Shared Value would be the ideal key to factor in.
Scope of Work:
Market Positioning:
- Assess how PLATF9RM can position itself as a leader in sustainability within the coworking economy in Brighton & Hove. Emphasis should be placed on the economic and social pillars of sustainability, not just the environment. Identify effective marketing strategies to attract impact-driven companies.
Initiatives Development:
- Propose new sustainability initiatives that can be implemented for members, the team, and the wider community.
- Evaluate the feasibility and potential impact of these initiatives; some sort of cost-benefit analysis would be very helpful.
Accreditation Benefits:
- Investigate the benefits of obtaining sustainability-related accreditations.
- Provide recommendations on which accreditations could be most beneficial and the process for obtaining them; justification of how it would allow for differentiation would be essential here.
Ethnographic Study:
- Conduct an ethnographic study to understand members' wants and needs through direct interaction and observation within the PLATF9RM spaces.
- Use findings to tailor sustainability initiatives and marketing strategies to meet member expectations better.
Greenwashing Concerns:
- Ensure that all proposed strategies and initiatives are genuinely sustainable and not perceived as greenwashing.
- Develop a clear, transparent communication strategy to showcase genuine efforts and impacts.
- What tasks will learners need to complete to achieve the project goal?
-
Deliverables:
Market Positioning Report:
Detailed analysis and recommendations on how to market PLATF9RM as a sustainability leader.
Sustainability Initiatives Plan.
A comprehensive plan outlining new initiatives, their implementation strategies, and expected benefits.
Accreditation Strategy:
Evaluation of potential accreditations and a step-by-step guide to achieving them.
Ethnographic Study Report:
Findings from the ethnographic study and actionable insights for member-focused sustainability strategies.
- What is the main goal for this project?
-
To explore and develop strategies for PLATF9RM to effectively market itself as a sustainability-focused co-working space, thereby attracting more impact-driven companies. Creating Shared Value would be the ideal key to factor in.
Scope of Work:
Market Positioning:
- Assess how PLATF9RM can position itself as a leader in sustainability within the coworking economy in Brighton & Hove. Emphasis should be placed on the economic and social pillars of sustainability, not just the environment. Identify effective marketing strategies to attract impact-driven companies.
Initiatives Development:
- Propose new sustainability initiatives that can be implemented for members, the team, and the wider community.
- Evaluate the feasibility and potential impact of these initiatives; some sort of cost-benefit analysis would be very helpful.
Accreditation Benefits:
- Investigate the benefits of obtaining sustainability-related accreditations.
- Provide recommendations on which accreditations could be most beneficial and the process for obtaining them; justification of how it would allow for differentiation would be essential here.
Ethnographic Study:
- Conduct an ethnographic study to understand members' wants and needs through direct interaction and observation within the PLATF9RM spaces.
- Use findings to tailor sustainability initiatives and marketing strategies to meet member expectations better.
Greenwashing Concerns:
- Ensure that all proposed strategies and initiatives are genuinely sustainable and not perceived as greenwashing.
- Develop a clear, transparent communication strategy to showcase genuine efforts and impacts.
- What tasks will learners need to complete to achieve the project goal?
-
Deliverables:
Market Positioning Report:
Detailed analysis and recommendations on how to market PLATF9RM as a sustainability leader.
Sustainability Initiatives Plan.
A comprehensive plan outlining new initiatives, their implementation strategies, and expected benefits.
Accreditation Strategy:
Evaluation of potential accreditations and a step-by-step guide to achieving them.
Ethnographic Study Report:
Findings from the ethnographic study and actionable insights for member-focused sustainability strategies.
About the company
- https://platf9rm.com
- Business services
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