Marketing & Branding for Handmade Small Business

As an owner of a small business that is exclusively online, handmade, and has sales that are directly driven by social media, marketing and branding is essential in the growth of our business. We would like students to help us with creating a more cohesive brand and marketing strategy that is aligned with our vision, mission, and most importantly our target market . We will ensure the student has a clear understanding of what these elements are and be available to additional questions during the course of the project We primarily sell through our website where we drive traffic via Instagram and Facebook. We have a lot of professional photography available but we need help with creating more brand awareness. To accomplish this, we expect the student(s) will: Provide market research or analysis to guide our marketing efforts Create a cohesive branding strategy and guide. Produce a marketing strategy and content calendar for continuity Website revamping as well as branding/logo work