Competitor analysis in training and consultancy services in the development sector

IMA has been running face-to-face open trainings in Bangkok, Brighton, London, Cape Town and Brussels in Knowledge Management, Monitoring and Evaluation, Leadership and Management in Development, Theory of Change and Results Based Management amongst many others. Due to the COVID-19 pandemic these courses have been moved to the online space in 2020. The pandemic has changed the way professionals working in the development and humanitarian sector seek training and adult learning opportunities for their own skill development. Moving back to face-to face open trainings - while flight ticket prices are skyrocketing, border controls and getting visa for training are getting more difficult, people are more conscious of their carbon footprint - IMA seeks to understands whether there is a market for face-to-face open trainings. We would like to understand whether there are other face-to -face training providers in the regions where we used to organise open trainings, where do professionals join these from, what is the providers’ approach and what organisations/clients are they working with. This consultancy project will include research and competitor analysis in Africa, including countries like South Africa, Uganda, Kenya and Nigeria (full list of countries tbc) focusing on training opportunities related to Knowledge Management, Monitoring and Evaluation, Leadership and Management in Development, Theory of Change and Results Based Management available face-to-face. The research will include collecting and reviewing other organisations in the countries through professional platforms, and social media channels. IMA will also provide the list of competitors identified in the subjects mentioned above over the past years. The main goal is to identify competitors (private sector and NGOs) who deliver training or organisational development & capacity building consultancies in the countries face-to-face, and identify their clients & marketing channels eg.: newsletters, social media, professional sites etc.

Market Research

We are looking to identify additional/other groups of people who could be Bird & Blend customers and understand how to engage them with our brand and products. We would like to look at effective ways of turning customers and brands into advocates so that we are seen as a gifting brand. We are looking for new ways to encourage customers and brands to purchase Bird & Blend products not only for themselves but also as gifts for other people. We would like to be recognised as the number one specialty tea company in the UK and the tea gifting brand of choice.