Brand Identity and Graphic Design

IODA is seeking graphic designers who can help us advance our company. This project will entail creating a brand-new logo, helping with the layout of our company's website, blog posts, and designs for our social media profiles. Students will be expected to show up for weekly check-in meetings to talk about any difficulties that are still present or any areas that need to be improved.

Digital Content Creation

Here at IODA Athletics, we are looking for digital content creators who can help out expanding our business and getting more engagement on our social media postings. Students who sign up for this project will be involved in developing posts for our business, which includes social media postings, feed-back of our existing content, and designs for our social media profiles.

Website Development

We would like students to develop a website that is well suited for the company. All resources will be provided and website design will mainly be conducted through WordPress and Beaver Builder (both online website development platform). Knowledge in JavaScript is an asset. The website will include multiple functionalities such as customer feedback and a gallery of images.

Email Marketing Campaign

Our company advertises thousands of products online. We hope to revamp our email marketing to attract more customers.We would like to work with students to design a new email marketing campaign for our company.This will involve several different steps for the students, including:Familiarizing themselves with our company’s products, email marketing campaign goals and target market.Identifying types of emails and content that our company should send out such as welcome emails, newsletters, and re-engagement emails.Researching factors affecting the effectiveness of email marketing such as when emails are sent and making recommendations.Identifying metrics to monitor throughout the campaign.Bonus steps in the process would also include:Identifying ways to personalize emails for customers based on market segmentation.