Our company advertises thousands of products online. We hope to revamp our email marketing to attract more customers.

We would like to work with students to design a new email marketing campaign for our company.

This will involve several different steps for the students, including:

• Familiarizing themselves with our company’s products, email marketing campaign goals and target market.
• Identifying types of emails and content that our company should send out such as welcome emails, newsletters, and re-engagement emails.
• Researching factors affecting the effectiveness of email marketing such as when emails are sent and making recommendations.
• Identifying metrics to monitor throughout the campaign.

Bonus steps in the process would also include:

• Identifying ways to personalize emails for customers based on market segmentation.

By the end of the project, students should demonstrate:

• Understanding of our company’s products and goals
• Identification of suitable email types and content
• Understanding of factors affecting emails’ effectiveness
• Identification of metrics to monitor the campaign’s success

Bonus steps would include:

• Recommending strategies to personalize emails

Deliverable:

• The Deliverable will include a pdf of the designs created and any other tangible word done.

Students will connect directly with us for mentorship throughout the project. We will be able to provide answers to questions such as:

• Our current products and email marketing
• Our customer and industry insights
• Input on choices, problems or anything else the students might encounter.