Concordia University
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Briana Thompson
Learner -
(1)
2
Location
Virginia Beach, Virginia, United States
Portals
Categories
Graphic design Branding & style guides Digital marketing Leadership Social media marketing

Skills

New product development 1 Research 1 Target market 1 Toy industry 1

Achievements

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Community Builder
Issued by Riipen
Awarded for providing feedback at the end of a project.
Completed on December 17, 2023
Work-Integrated Learner
Issued by Riipen
Awarded for completing a work-integrated learning project by providing the final deliverable to the project partner.
Completed on December 16, 2023

Latest feedback

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Annamarie von Firley She / Her
Founder and CEO
January 9, 2024
Team feedback
I worked with a team of students in the Marketing Principals from Regent University as well as their professor, Takenya J Fulks to develop a Marketing Plan for our app and customized subscription box, Fledglings' Flight. Ms. Fulks was exceptionally organized and sent out weekly emails that explained the deliverables that were to be completed by the students that would culminate in a final report at the end of 8 weeks. The lead student was in regular contact with me through the Riipen app to gather company information and submit deliverables for review and feedback. The team of students submitted a very thorough 38-page Marketing Plan that included Company Analysis, Goals and Objectives, Marketing recommendation. The students were very professional and created an excellent final report.
Target market Toy industry Research New product development
Regent University
Marketing Plan A(FALL 2023) Fulks 10/23/23
Regent University
Adventuretown Toy Emporium
Analysis of Adventuretown Toy Emporium's product "Fledglings' Flight"
Adventuretown Toy Emporium

Recent projects

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Adventuretown Toy Emporium
Adventuretown Toy Emporium
Los Angeles, California, United States

Analysis of Adventuretown Toy Emporium's product "Fledglings' Flight"

The goal of this project is to receive an in-depth analysis of industry’s competitive, technological, and regulatory trends; social and economic trends within the target market, as well as SWOT analysis for Adventuretown Toy Emporium's new product, Fledglings' Flight (https://www.fledglingsflight.com). This will involve several different steps for the students, including: - Researching the competitive landscape of the toy industry and the target market for Fledglings' Flight. - Analyzing the technological trends in the industry and the target market. - Investigating the regulatory trends in the industry and the target market. - Examining the social and economic trends in the target market. - Developing a SWOT analysis of Fledglings' Flight.

Matches 1
Category Customer segmentation + 4
Closed