Website Optimization Project for Peqish Food Company

The main goal for the project is to improve the Peqish Food Company website by focusing on increasing the time spent on the site, improving clickthrough rates, and increasing form sign-ups. This will involve several different steps for the learners, including: Analyzing the current website traffic and user behavior data. Identifying areas of the website that need improvement in terms of user engagement. Developing strategies to increase time spent on the site, clickthrough rates, and form sign-ups. Implementing the strategies and monitoring their impact on website metrics. Testing and optimizing the website for improved user engagement.