Sports Data Site needs a go to Market Strategy for new Customer Segment

Rolling Insights is sports data start up that has a consumer facing sports data product called SportWise. To date, SportWise has been focused on individual Fantasy Sports players looking to turn to data to get an edge in their game, but recent successes on Reddit lead the Product Team to believe there is a potential market to serve Content Creators. The goal of this project is to develop a research backed a go-to market strategy for a new customer segment: Content Creators. Rolling Insights defines "Content Creators" in the sports industry as individuals who are looking to create a name or reputation for themselves off sports analysis or opinion, which oftentimes is based on data. These could include but are not limited to professional and aspiring Sports Journalists, Sports Analysts, Podcast Hosts, Video Content Creators, Social Media Influencer, and/or Bloggers who require sports data to inform their opinions.