Rolling Insights is sports data start up that has a consumer facing sports data product called SportWise. To date, SportWise has been focused on individual Fantasy Sports players looking to turn to data to get an edge in their game, but recent successes on Reddit lead the Product Team to believe there is a potential market to serve Content Creators.

The goal of this project is to develop a research backed a go-to market strategy for a new customer segment: Content Creators.

Rolling Insights defines "Content Creators" in the sports industry as individuals who are looking to create a name or reputation for themselves off sports analysis or opinion, which oftentimes is based on data. These could include but are not limited to professional and aspiring Sports Journalists, Sports Analysts, Podcast Hosts, Video Content Creators, Social Media Influencer, and/or Bloggers who require sports data to inform their opinions.

1) Market Research

• Content Creator Needs and Pain Points
• Competitive Analysis of how SportWise stacks up against tools currently used by Content Creators
• Identify any feature gaps
• Identify prospective Price Range for this group

2) Go To Market Strategy

• Marketing Messaging to attract and retain Content Creators (website, in-product, social, email, etc)
• Roll Out Strategy to distribute messaging and sign up content creators (could be online, in person, etc)
• Identify key metrics to measure success
• Proposed Work Schedule for Rolling Insights team or other to implement the strategy

1) Weekly Check Ins with Product Manager

2) Access to broader Rolling Insights team as needed

3) Access to Rolling Insights Knowledge Bank and SportWise Product

4) Google Analytics and KissMetrics Data can be exported and provided