Creating Business Profiles and Ad Campaigns

3 individual positions availableThe main goal of this internship is to learn about marketing and how these roles function in organizations. We are looking for a student to work with Minicards to create business profiles through our app for local businesses. The student will be creating interesting local business profiles and relevant ad campaigns on our GettinLocal App. The accounts will be created with a status of "Claim This Business", which will allow the actual business owner to take over the management of this account at a later point in time through our app. Other tasks include:- Work directly with local businesses to help them advertise on the GettinLocal mobile platform. - Contact small business owners via email & phone to determine their mobile advertising needs and encourage them to claim their GettinLocal business account. - Learn how to prospect merchants via phone. - Join team meetings where GettinLocal presents analytics on website traffic, social media analytics and marketing conversions. - Success will be measured by achieving established monthly targets for creating new business profiles and soliciting the associated businesses to claim their business. Primary point of contact: Kim Leung, office manager

FreshFind - Branding, Content Creation, & Marketing

Intrapreneurship Project Title: Branding, Content Creation, & MarketingThis project accommodates: 5 studentsTime commitment per student: 70 hours per studentKey Project ActivitiesAnalyze our social media and website and provide insights on improvementsAnalyzing sales and communications strategies and providing recommendationsExperiencing our current business development process and making recommendations for improvementsCreating multimedia marketing materials (website content, videos, flyers, posters, social media posts)Distributing multimedia marketing materialsIdeal RolesStrategistVideo CreatorDigital Content CreatorCopywriterSocial Media MarketerDesignerFinal Project DeliverablesFormulating marketing standards for the brandVideos/graphics/copywriting for the websiteVideos/graphics/copywriting for social mediaPhysical content creation (flyers, posters, etc)Distribution of content (social media posting, digital marketing, putting up flyers/posters, etc)Project Mentor Name: Michael MastrellaAdditional InformationOur e-commerce ecosystem connects consumers with their local producers and suppliers of fresh food and other artisanal products. We work with entrepreneurs and small businesses to help get their unique, high quality products more known by consumers. Our vision is to make fresh, unique and wholesome local products more available and accessible.We are looking to more effectively engage and communicate with new customers, as well as grow our business and our brand by improving our platform and services to drive high conversion and customer retention. Some questions that could be answered to help us do this include:How do new customers discover us?What messaging works most effectively when reaching out to new customers?Does our digital marketing strategy communicate our brand effectively?What can be improved in our outreach and marketing process to attract the types of businesses and shoppers we’re looking for?What multimedia materials can be created for the website to make it easier to understand the brand and our offering?What can be improved in our on-boarding and support processes to retain businesses and ensure their success?What can be improved in our sales funnel to improve conversion and increase purchases through the platform?What are some additional up-sell opportunities to increase revenue streams for our business?We look forward to working with you and growing together!

Hermay Labs Corporation - Marketing + Business Strategy

PROJECT DESCRIPTION/DESCRIPTION DU PROJET:Hermay Labs Corporation is a high-tech chemistry laboratory in pursuit of creating innovative technologies and products to enhance various Canadian industries. One of Hermay Labs’ current initiatives is the extraction, purification and chemical modification of vitamin E from canola oil. Canola is one of the most widely grown crops in Canada and has a large production volume when compared to other grains as its oil is recognized to be the most popular cooking oil. To increase the application potential of the canola production industry, Hermay Labs will focus on using vitamin E recovery as a tool to expand the market, discovering new possibilities within the current oil production process. This initiative presents new molecular modifications to serve the scientific community and to increase nutritional benefits to the general populace.HOW MANY STUDENT INTRAPRENEURS WILL THIS PROJECT ACCOMMODATE?/DE COMBIEN D’ÉTUDIANTS AVEZ-VOUS BESOIN POUR EXÉCUTER CE PROJET?2-3TIME COMMITMENT PER STUDENT/TEMPS DE TRAVAIL PAR ÉTUDIANT: [please indicate either 30 hours, 50 hours, or 70 hours/veuillez indiquer 30, 50 ou 70 heures]:70 hoursKEY PROJECT ACTIVITIES/TÂCHES ASSOCIÉES AU PROJET:Market studyLiterature searchBusiness developmentIDEAL ROLES/RESPONSIBILITIES/RÔLES/RESPONSABILITÉS:* Please note appropriate projects can accommodate most students, regardless of field of study or experience. We may not be able to fill these roles exactly.Veuillez noter que les projets appropriés peuvent accueillir la plupart des étudiants, quel que soit leur domaine d'études ou leur expérience. Nous ne pourrons peut-être pas remplir ces rôles exactement.Research AssistantBusiness AssociateFINAL PROJECT DELIVERABLES/LIVRABLES DU PROJET:Comprehensive business reports Literature Review PROJECT MENTOR NAME/NOM DU MENTOR DU PROJET: John Yao

GlüxKind - Marketing Strategy & Brand Design Guide

PROJECT DESCRIPTION/DESCRIPTION DU PROJET:At GlüxKind, we are a passionate and fun group of people, working hard to bring innovation to the baby industry. As two of our co founders became new parents the idea was born to innovate one essential piece of equipment - the baby stroller. Bringing together Artificial Intelligence, Machine Learning, Mechanical and Electrical Engineering, Software Development and Product Design, GlüxKind offers a wide range of opportunities. Combining all these disciplines, our goal is to build an autonomous stroller that will keep babies safe, and in turn their parents happy. We’re looking for the brightest minds to join us on this incredible journey along the sidewalks of this world, in the pursuit of bringing safety to parents and their little ones.In order to do that, we need to get in front of as many parents as possible, get the word out that there is a new kid in town (our smart stroller Ella) who they should definitely meet. This project is intended for a student business and design team to refine our marketing strategy and develop a design guide based on our current design ideas. Both the strategy and the design are crucial to attracting our target customers and you as a member of the student team can have a big impact on achieving this goal.A highly successful Intrapreneur looks something like this:Excited to build a global success story with us, from the very beginning. Working for a start-up requires flexibility, resilience, and resourcefulness.You understand that people are everything. You’re collaborative, optimistic and you listen to understand, demonstrating kindness and empathy in all interactions.You’re not satisfied with “good enough” (just like parents when they are shopping for their newborns)You love to experiment, try new things, and drive improvements.It’s not enough for you to know the what - you need to know the why! You are energized by challenging problems and are persistent/resourceful in your efforts to solve them.You are highly motivated, proactive, comfortable with change and ambiguity.You have a humble, team-player attitude and are ready to pitch in wherever you are needed most.You are well articulated, your phone/virtual and written presence conveys confidence and charm.KEY PROJECT ACTIVITIES/TÂCHES ASSOCIÉES AU PROJET:A | Review our marketing goals and develop a marketing and communication strategyB | Create a design guideline for any external communication including website design, social media posts, Newsletters etc.C | Research and create effective content that focusses on parenting and technology enhanced baby products including identifying strategic partnerships IDEAL ROLES/RESPONSIBILITIES/RÔLES/RESPONSABILITÉS:* Communication SpecialistMarketing Strategy AssociateSEO SpecialistSocial Media ExpertVisual / Web / UX/UI DesignerCreative WritersFINAL PROJECT DELIVERABLES/LIVRABLES DU PROJET:A | Marketing Action Plan and Timeline, Communication Plan B | Design Guidebook including templatesC | min. 5 Blog posts + List of strategic Partnership Opportunities