PROJECT DESCRIPTION/DESCRIPTION DU PROJET:

At GlüxKind, we are a passionate and fun group of people, working hard to bring innovation to the baby industry. As two of our co founders became new parents the idea was born to innovate one essential piece of equipment - the baby stroller. Bringing together Artificial Intelligence, Machine Learning, Mechanical and Electrical Engineering, Software Development and Product Design, GlüxKind offers a wide range of opportunities. Combining all these disciplines, our goal is to build an autonomous stroller that will keep babies safe, and in turn their parents happy. We’re looking for the brightest minds to join us on this incredible journey along the sidewalks of this world, in the pursuit of bringing safety to parents and their little ones.

In order to do that, we need to get in front of as many parents as possible, get the word out that there is a new kid in town (our smart stroller Ella) who they should definitely meet. This project is intended for a student business and design team to refine our marketing strategy and develop a design guide based on our current design ideas. Both the strategy and the design are crucial to attracting our target customers and you as a member of the student team can have a big impact on achieving this goal.

A highly successful Intrapreneur looks something like this:

• Excited to build a global success story with us, from the very beginning. Working for a start-up requires flexibility, resilience, and resourcefulness.
• You understand that people are everything. You’re collaborative, optimistic and you listen to understand, demonstrating kindness and empathy in all interactions.
• You’re not satisfied with “good enough” (just like parents when they are shopping for their newborns)
• You love to experiment, try new things, and drive improvements.
• It’s not enough for you to know the what - you need to know the why! You are energized by challenging problems and are persistent/resourceful in your efforts to solve them.
• You are highly motivated, proactive, comfortable with change and ambiguity.
• You have a humble, team-player attitude and are ready to pitch in wherever you are needed most.
• You are well articulated, your phone/virtual and written presence conveys confidence and charm.

KEY PROJECT ACTIVITIES/TÂCHES ASSOCIÉES AU PROJET:

• A | Review our marketing goals and develop a marketing and communication strategy
• B | Create a design guideline for any external communication including website design, social media posts, Newsletters etc.
• C | Research and create effective content that focusses on parenting and technology enhanced baby products including identifying strategic partnerships

IDEAL ROLES/RESPONSIBILITIES/RÔLES/RESPONSABILITÉS:*

• Communication Specialist
• Marketing Strategy Associate
• SEO Specialist
• Social Media Expert
• Visual / Web / UX/UI Designer
• Creative Writers

FINAL PROJECT DELIVERABLES/LIVRABLES DU PROJET:

• A | Marketing Action Plan and Timeline, Communication Plan
• B | Design Guidebook including templates
• C | min. 5 Blog posts + List of strategic Partnership Opportunities