Senior Executive with a proven history of driving growth in the Tourism and Events industry. As a Founding Partner of Heiwa Marketing, I lead a consultancy dedicated to empowering destinations, companies, professionals and entities in their journey towards regenerative territorial development.

Co-Founder of Instituto Aupaba, a non-governmental, non-profit organization, driven by interdisciplinary civil society members. Our vision is to create a more prosperous, fair, and conscious future for tourism with high impact projects, commited to social, educational, environmental and cultural enhancement of the territory.

With extensive expertise in Conventions & Visitors Bureau (CVB) operations, I have been instrumental in providing consultancy and mentorship to various destinations across the State of Rio de Janeiro through the esteemed Federation of Conventions & Visitors Bureau. My involvement includes shaping strategic plans, destination promotion projects, scripting, and cultural, environmental, and social initiatives to enhance each destination's allure. As Executive Director at Vale do Café Convention & Visitors Bureau, I led the creation and implementation of a regional strategic plan, driving impactful initiatives and projects for over 150 stakeholders, also serving as spokesperson for the office and the region.

Expertise in planning, negotiation, sales strategy, marketing, and service management. With experience as the Director of Planning and Projects at Rio de Janeiro Official Tourism Secretariat, I possess a comprehensive understanding of destination development and the intricate dynamics of the tourism landscape in Brazil.

Experienced in team building and hospitality training, I take immense pride in fostering high-performing teams that consistently deliver exceptional customer experiences as well as an active participating actor of the sector.

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  Instituto Aupaba

  Rio de Janeiro, State of Rio de Janeiro, Brazil