Social Media for Brazilian NGO

The main objective of the Instituto Aupaba's Regenerative Tourism project is to implement sustainable tourism practices that go beyond mere preservation and conservation. The project aims to regenerate local ecosystems, cultures, and economies by fostering responsible tourism initiatives. This includes promoting community involvement, preserving cultural heritage, protecting natural resources, and stimulating economic growth in a sustainable manner. As for the problem learners will be solving or the outcome they are expected to achieve by the end of the project, it revolves around enhancing the impact and visibility of Instituto Aupaba's communication channels, particularly in terms of SEO (Search Engine Optimization) and social media presence. Learners will work towards developing strategies to optimize content, improve engagement, and raise awareness about Instituto Aupaba's initiatives within the target audience. Ultimately, the goal is to increase the organization's reach and effectiveness in promoting regenerative tourism practices and their positive impacts on local communities and environments.