Sports and Events Marketing
MRK672
Mar 20, 2023
-
Apr 17, 2023
Looking to elevate your organization, and bring it to the next level? Bring on students from St. Clair College to be your student-consultants, in a project-based experience. Students will work on one main project over the course of the semester, connecting with you as needed with virtual communication tools. Students in this program/course will learn about the marketing process as it relates to sports and events. Marketing is the key component leading to success in any event or sport. Marketers design activities to generate and facilitate exchanges between organizations and consumers and must know how to plan, price, promote, research and understand consumer behavior. Necessary functions in this field are the marketing of goods, services, people, places and ideas.
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