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Sports and Events Marketing

MRK672
Closed
St. Clair College
St. Clair College
Windsor, Ontario, Canada
Jeff Kess
Professor
1
Timeline
  • March 20, 2023
    Experience start
  • March 21, 2023
    Project Scope Meeting
  • April 17, 2023
    Experience end
Experience
1/1 project matches
Dates set by experience
Preferred companies
Anywhere
Any
Entertainment, Events services, Sports & fitness
Categories
Advertising Customer segmentation Public relations Market research Marketing strategy
Skills
online communication consumer behaviour marketing research
Learner goals and capabilities

Looking to elevate your organization, and bring it to the next level? Bring on students from St. Clair College to be your student-consultants, in a project-based experience. Students will work on one main project over the course of the semester, connecting with you as needed with virtual communication tools.

Students in this program/course will learn about the marketing process as it relates to sports and events. Marketing is the key component leading to success in any event or sport. Marketers design activities to generate and facilitate exchanges between organizations and consumers and must know how to plan, price, promote, research and understand consumer behavior. Necessary functions in this field are the marketing of goods, services, people, places and ideas.

Learners
Diploma
Any level
18 learners
Project
20 hours per learner
Learners self-assign
Teams of 4
Expected outcomes and deliverables

Deliverables are negotiable, and will seek to align the needs of the students and the organization.

Some final project deliverables might include:

  1. A 10-15 minute presentation on key findings and recommendations
  2. A detailed report including their research, analysis, insights and recommendations
Project timeline
  • March 20, 2023
    Experience start
  • March 21, 2023
    Project Scope Meeting
  • April 17, 2023
    Experience end
Project Examples

Students in groups of 3-5 will work with your company to identify your needs and provide actionable recommendations, based on their in-depth research and analysis.

Project activities that students can complete may include, but are not limited to:

  • Produce an effective sports and event campaign strategy through traditional and non-traditional media by presenting fact-based recommendations of marketing activities
  • Evaluate the potential effectiveness of a sales promotion and event sponsorship campaign that has synergy with public relations activities
  • Analyze market segmentation, targeting and positioning within the sport and event industry in order to determine the most appropriate marketing strategy
  • Illustrate the impact of social marketing on sports and events and compliance issues with Canadian marketing communication business standards
Companies must answer the following questions to submit a match request to this experience:

Be available for a quick phone/virtual call with the instructor to initiate your relationship and confirm your scope is an appropriate fit for the course.

Provide a dedicated contact person who is available for weekly/bi-weekly drop-ins to address students’ questions as well as periodic messages over the duration of the project.

Provide relevant information/data as needed for the project.

Provide an opportunity for students to present their work and receive feedback.

How is your project relevant to the course?