Finding the Ideal Customer in a B to B Environment- "Finding Edna"

Who is Durham Promotional Products?: DPP is a corporate merchandise company. We help companies and organizations brand their business using innovative promotional products and corporate clothing. These items help convey the emotional impact that the company has on their employees and customers. Please visit our corporate website https://www.durhampromotionalproducts.caObjective: Develop a lead generation system & build out a community of "Ednas" using social media. Target Audience: Executive Assistants for companies between 50-300 employees.Background: Edna is our perfect customer within an organization. She is the person who is responsible for delivering the tools that develop the corporate culture of an company or organization. This person organizes company events, like picnics, retreats, or celebrating company milestones. In the age of Covid they are responsible for delivering merch kits to 'new hires' homes or to celebrate those employees who goes above and beyond. This person is keenly focused upon the business objectives of the organization and is often responsible for the 'details' of achieving and celebrating those corporate objectives. In most circumstances quality of the merch matters to the person a lot. Because the job is often highly administrative this person is looking for a company like mine that can flat line to administrative chores of the job. This person has a diverse range of responsibilities within an organization. She may require tools like online pop-up stores where employees can purchase company merch, or pre-planned 'new hire kits', or simply to source company Christmas gifts. Edna is often described as the 'oil in the engine of the organization.'

Create a Website for a Not For Profit

The goal is to celebrate the activities of the Not For Profit organization. The BFA's motto is "Athletic Exceptionalism, Beer and Chicken Wings". We want a website that allows us to upload photo's and tell short stories about those photo's. Post Breaking News about the organization. Communicate when and where BFA events are going to be held. BFA's around the world, is a place on the website where we want to celebrate all the places around the world, where our BFA tshirts and merchandise has been worn! We would like to be able to attach an e-commerce app so fellow BFA's can buy their merch.

Graphic design/social media support

I would like to get a student to assist with my social media campaign. Adding logo's to pre-selected products, using Metricool to schedule it out. Assist with creating email campaign of promotional product ideas to an established client base. Assist with logo placement on promotional products for social media, and website.